The Daily Mail - Industry

Question 1

What is the Daily Mail’s motive?

Answer 1

to make money through the sales of newspapers and sale of space to advertisers

Question 2

What is happening to the print sales of newspapers and what are the consequences of this?

Answer 2

In a large decline due to the move to digital media and people expecting news for free online.
Advertisers are demanding to pay less because less people see it
The print paper itself is having to use increased techniques of persuasion that will stir emotion

Question 3

What type of newspaper is the Daily Mail?

Answer 3

‘black top’ or ‘mid-market tabloid’ covering both hard and soft news

Question 4

Who is the Daily Mail owned by?

Answer 4

DMGT - Daily Mail and General Trust plc

Question 5

Who is the chairman and largest stakeholder of the Daily Mail?

Answer 5

The fourth Viscount of Rothermere- Johnathon Harmsworth. The fact he’s a viscount suggests wealth and a higher class

Question 6

What other titles does DMG Media publish? What does this suggest?

Answer 6

Metro
Wowcher
The i
News Scientist
This suggests they are horizontally integrated

Question 7

Between 1994 and 2020, how many times did The Daily Mail win Newspaper of the year?

Answer 7

9 times

Question 8

How many countries does DMGT operate in?

Answer 8

40

Question 9

How much revenue does the DMGT make per annum?

Answer 9

£2 billion

Question 10

How does the Daily Mail make money?

Answer 10

-selling of the paper
-sells space to advertisers
-often sells stories onto others
-get stories cheaply and quickly by encouraging the audience to write articles
-subscriptions to the Mail+ app, which has more exclusive stories and is add free

Question 11

How does the Daily Mail increase their readership in ways that may not follow regulations?

Answer 11

-social media and use of clickbait
-sensationalism
-Can often breach IPSO regulation because they can afford fines and attracts more readers
-Bots which check comments on social media don’t work 100% of the time which may work in the Daily Mail’s favour as it creates more controversy and so more readers (social media don’t have a regulatory body)

Question 12

Who holds the most power over the Daily Mail?

Answer 12

Advertisers do rather than IPSO. Apologies usually only come from the Daily Mail over controversies when advertisers threaten to pull out

Question 13

Has the Daily Mail struggled as much as other newspapers from the decline in print sales?

Answer 13

No- their demographic are slightly older and so are used to having a physical newspaper and want to stay that way more.
They have embraced the opportunity of digital technology, adjusting its style to an evolving audience and have adopted popular campaigns

Question 14

How many stories does the front page of the Mail Online have on average?

Answer 14

260 stories

Question 15

Who regulates the Daily Mail?

Answer 15

IPSO (Independent Press Standards Organisation)

Question 16

When was IPSO formed?

Answer 16

After the PCC was deemed ineffective at the Levison Inquiry

Question 17

Who set up IPSO?

Answer 17

The Newspapers themselves after they claimed the Royal Charter set up by politicians to monitor newspapers was neither voluntary or independent

Question 18

Who controls IPSO

Answer 18

It’s a self-regulator meaning the newspapers regulate themselves. In essence, IPSO is controlled by the very newspapers it regulates: this can hardly be said to be independent

Question 19

What do Curran and Seaton say about the varying viewpoints of newspapers and media?

Answer 19

If a viewpoint is missing in the press, this is only because it lacks a sufficient following to sustain it in the marketplace

Question 20

What is the relationship like between the growth of readership and the concentration of power in the press?

Answer 20

The more readership and the growth of press led to an increased concentration of ownership and monopolies, harming their independence

Question 21

What are two examples of individuals having power over the release of the press?

Answer 21

In 2003, Murdoch strongly wanted the Iraq war to go ahead and it’s no coincidence all 175 of his newspapers supported that view globally

Rothermere used his Daily Mail influence in the 1920s to campaign for the return of the lost Hungarian territories

Question 22

What was the concentration of ownership like of newspapers in 1937?

Answer 22

Rothermere, Beaverbrook (Daily Express) and Kemsley (Telegraph) controlled 51% of morning circulation, giving them a readership of 15 million and hence excessive influence

Question 24

What is an example that shows the press have limited power?

Answer 24

In 1931, Rothermere demanded to be informed of the prospective cabinet ministers in Stanley Baldwin’s government, otherwise the paper would withdraw their support for the Conservatives. However, Baldwin said this was ‘preposterous and an insolent demand’. Party loyalty here superseded Rothermere’s influence.

Question 25

What is the biggest factor that means press owners don’t have full influence and control?

Answer 25

Press owners themselves don’t see eye-to-eye

Question 26

How can the editor of the Daily Mail be seen to be influencing the production?

Answer 26

Paul Dacre was controlling of the production with a newsroom full of high levels of competitiveness, insults and colorful language
He was anti-BBC and doesn’t like newspapers owned by trusts or wealthy owners

Question 27

On the Mail Online, how many pictures are there per story on average

Answer 27

Around 10 per story

Question 28

How does the MailOnline offer a relationship with the reader?

Answer 28

Clarke can constantly update the home page according to the readers likes/dislikes. They can see which stories are being read the most and respond accordingly to receive the most clicks - this is what makes it so addictive. This shows that unlike the print version, the reader is in control

Question 29

How can Clay Shirky be applied to the Daily Mail?

Answer 29

Whereas the Daily Mail offers a one-way line of communication, the MailOnline offers a two-way method of conversation, where readers can communicate but to the editor, but can also communicate with each other through comments

Question 30

What would Livingstone and Lunt argue about the power held by the paper and its relationship with reliability?

Answer 30

The Daily Mail and the Sun are two of the most popular newspapers in the UK. They are also two of the papers who have received the most complaints about being unethical and reporting inaccurately - this reflects the UK’s struggle to balance the wellbeing of the public with the desires of consumers

Question 31

What was print circulation like in 2011 compared to 2019?

Answer 31

In 2011, print circulation was 2,136,500, but by 2019 this had almost halved to 1,246,500

Question 32

What % said the Daily Mail to be trustworthy and what % said it to be untrustworthy?

Answer 32

Trustworthy: 10%
Untrustworthy: 47%