The Guardian - Audience Flashcards
What is the cover price of the Guardian? What does this price suggest?
£2.50. Its slightly higher price suggests it’s aimed at a more middle-upper educated class and it’s going to have high quality, informative content - idea that you’re paying for luxury
Where on the political spectrum is the Guardian?
mainstream left- liberal paper
What is the Guardian’s ethos?
undertake investigative journalism that gives a voice to the powerless and to hold power to account while being free from political and commercial influence
How popular is the Guardian in the UK?
5th most popular in the UK
what is the monthly print reach?
3 million
How many unique users does the Guardian reach online each month?
86 million
What is the average age of the Guardian?
44
How many 18-24 year olds have accessed the paper in the last 12 months
1 in 3
What is the gender balance of the paper?
slightlymore male orientated: 52% to 48%
What is the social demographic of the average Guardian user?
ABC1 make up 85%
To what extent are the majority of consumers educated?
54% are educated to degree level or above
What % of the UK’s public time on media sites was spent on the Guardian in the run open to elections
7%
How many uniquely monthly viewers don’t pay for the Guardian?
150 million unique monthly visitors that don’t pay
What milestone of digital subscribers did the Guardian hit in November 21?
At the end of November 2021, the Guardian reported a total of 1,000,035 digital subscriptions from supporters in 180 countries around the world.
In November 21, how many single payments were reported from the last year?
Where were many of these readers from?
In the 12 months to the end of November 2021, the Guardian also received 476,000 single contributions from readers across the world. Half of all single contributions in the past year came from the US.
What was the number with a print subscription in Nov 21?
The news publisher has 114,250 print subscriptions across the Guardian, the Observer and Guardian Weekly.
How can postmodernism be applied to the Guardian and Daily Mail (the lines between created texts and reality are becoming blurred)?
-More ‘lifestyle’ content online (celebrity/ popular culture obsession)
-Click bate/ sensational content on-line to make viewers stay on their website as long as possible
-Comment based content- introduction of fake news
-UK press deemed untrustworthy
What are the main psychographics of the Guardian’s readers?
The most obvious label would be reformers - ‘someone at the leading edge of society’ who looks for enlightenment. They have also been labelled as activators because they are at the forefront of innovation and the most open to new ideas. Also, some could be labelled as achievers, who focus on professional endeavour
What is the mode of address of the Guardian?
More personable: this is shown by the use of lowercase and curved font in the masthead. This suggests sophistication, linking to brand identity of strong investigative journalism. Similarly, the name The Guardian conveys the idea that they want to nurture there audience like a parental figure, suggesting the are trustworthy
This is in contrast to tabloid papers who are more sensationalist and emotion
-Linguistic content of the front page tend to be relatively neutral
What is the content of the Guardian like?
Choice of stories is serious and complex, suitable for a well educated audience
What is their stance to political parties?
They act as a ‘critical friend’ towards political parties
Why was the Guardian created in 1821?
to promote the liberal interest in the aftermath of the Peterloo massacre
How do the Guardian alter the message to persuade readers to donate money?
according to the content of the article and the behaviour of the digital reader
What was it like to live in Manchester England in 1819?
was mired in economic depression and high unemployment, while the Corn Laws, which kept the price of grain artificially high, brought mass hunger.
Also increasing demands for people to have the vote