Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Media > Media Key Terms > Flashcards

Media Key Terms Flashcards

1
Q

Iconography

A

repetition of certain visual images or symbols, usually associated with specific genres

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Anchorage

A

Lexical (written) codes that fix meaning - firmly establishes the connection between an image and the reason it has been used.
Without it, there will probably be polysemic connotations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Symbolic symbol (or arbitary)

A

a sign that does not have an obvious connection with what it represents, but the meaning is agreed by users and is learnt through culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

indexical sign

A

has a relationship between the signifier and signified that could be described as casual

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

lexical codes

A

words selected to generate specific effect

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

iconic signs

A

the sign looks like what is being represented

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Myth

A

Barthes
certain signs contribute to ideologies in our society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

trope

A

a sign or code that is common in a particular genre or type of media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

cultural imperialism

A

transmission through the media of ideologies or cultural practices from a dominant media market to a smaller nation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Implosion

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Simulacrum (Simulacra=plural)

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Simulation

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Intertextuality

A

one media text consciously references another, creating deeper meaning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Hyperreality

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Verisimilitude

A

appearing to be real/truthful

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Irony

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Parody

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Homage

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Bricolage

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Primary Casual agent

A

the driving forces of a narrative

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Conceptual Map

A

our inner reference points dictated by the sum of our cultural and social experiences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Convergence

A

The coming together of technologies and institutions to create a new product or media experience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Bi-media

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Analepsis

A

Flashback

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
canted angle
A shot that leans over to the side
26
counter- representation
a representation that offers an alternative to stereotypes
27
Cultural regime of verisimilitude
our connecting of a genre text with our wider contextual knowledge
28
democratisation of the mass media
increased ability of the audience to have their voices heard and to interact with producers and content
29
diegesis
the world of the media text: the 'story world'
30
diegetic sound
refers to a sound supposedly generated in the diegesis that the characters can hear
31
enclosed narrative
a narrative that is complete
32
enculturation
the adjustment of people's values to mesh with the culture and society they live in
33
ergodic narrative
In video game studies, a narrative that has different outcomes according to the users actions
34
establishing shot
sets the scene - often wide shots of an exterior location
35
focalisation
tendency to follow one particular character at individual points in the narrative
36
generic regime of versimilitude
the norms and laws of genre; what is probable in a genre text
37
heteronormative
using the perspective of heterosexuals and so making it seem like the norm or superior
38
high key lighting
removes shadows and creates low contrast creating an upbeat atmosphere
39
low key lighting
emphasises shadows and creates high contrast, creating a more serious or eerie atmosphere
40
Mean world syndrome
Associated with cultivation theory: belief the world is a more dangerous place than it actually is due to crime being repeatedly seen on TV
41
moral panic
Stanley Cohen's idea that describes the press' reaction to a negative event which causes consumers to panic
42
hypodermic needle theory
assumes the audience are passive consumers of the media and are injected with the ideas that they are told
43
narrative strands
different story lines or subplots that contribute to the main narrative subject
44
polysemic signs
possible multiple meanings of a sign
45
prolepsis
flash forward
46
proxemics
power relationships signified by relative positioning within a frame
47
resonance
cultivation theory : the reinforcement of ideologies or experiences by mass media content
48
Sabido method
49
synergy
mutually beneficial cross promotional strategies used by media companies
50
two step flow of communication
highlights the significance of opinion leaders who decode media and then pass their opinions on to others
51
web 2.0
a phase of internet development summed up by increased human connectivity
52
civilisationism
constructs a binary view of the world where you're either part of the western world and seen as superior, or you're not and therefore deemed uncivilised
53
double consciousness
black people's internal conflict they face where they are unable to identify with the country they live in but are also unable to identify with their cultural heritage. A a result, they are forced to see themselves through the eyes of a society that sees them as inferior before being viewed as a citizen
54
diaspora
when a mass group are involuntarily displaced and dispersed from their homeland
55
cosmopolitan conviviality
a real world of multi-culturalism and high levels of racial harmony
56
albionic nostalgia
a representation of Englishness that is a nostalgic, whitewashed version of an idealised britain
57
Postcolonial melancholia
The British feel a deep rooted shame since the loss of the British empire, causing widespread anxiety about British culture
58
textual poaching
how fandoms repurpose original material to create their own fan art
59
naturalisation
media products present ideas as matter of fact, when in reality, they are just constructs from a producer
60
chiaroscuro lighting
creates a very high contrast in lighting and connotes hopelessness or mystery
61
saturation
colour levels are increased to create a cheery, upbeat feel
62
desaturation
taking colour out of an image to generate a serious or sombre tone
63
mass amateurisation
64
gender subjugation
homosexuality is supressed in favour of heteronormativity
65
hypermasculinity
the exaggerated performance of masculine traits

Media (30 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions