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Media > Media Key Terms > Flashcards

Media Key Terms Flashcards

1
Q

Iconography

A

repetition of certain visual images or symbols, usually associated with specific genres

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2
Q

Anchorage

A

Lexical (written) codes that fix meaning - firmly establishes the connection between an image and the reason it has been used.
Without it, there will probably be polysemic connotations

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3
Q

Symbolic symbol (or arbitary)

A

a sign that does not have an obvious connection with what it represents, but the meaning is agreed by users and is learnt through culture

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4
Q

indexical sign

A

has a relationship between the signifier and signified that could be described as casual

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5
Q

lexical codes

A

words selected to generate specific effect

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6
Q

iconic signs

A

the sign looks like what is being represented

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7
Q

Myth

A

Barthes
certain signs contribute to ideologies in our society

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8
Q

trope

A

a sign or code that is common in a particular genre or type of media

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9
Q

cultural imperialism

A

transmission through the media of ideologies or cultural practices from a dominant media market to a smaller nation

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10
Q

Implosion

A
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11
Q

Simulacrum (Simulacra=plural)

A
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12
Q

Simulation

A
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13
Q

Intertextuality

A

one media text consciously references another, creating deeper meaning

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14
Q

Hyperreality

A
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15
Q

Verisimilitude

A

appearing to be real/truthful

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16
Q

Irony

A
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17
Q

Parody

A
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18
Q

Homage

A
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19
Q

Bricolage

A
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20
Q

Primary Casual agent

A

the driving forces of a narrative

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21
Q

Conceptual Map

A

our inner reference points dictated by the sum of our cultural and social experiences

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22
Q

Convergence

A

The coming together of technologies and institutions to create a new product or media experience

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23
Q

Bi-media

A
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24
Q

Analepsis

A

Flashback

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25
Q

canted angle

A

A shot that leans over to the side

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26
Q

counter- representation

A

a representation that offers an alternative to stereotypes

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27
Q

Cultural regime of verisimilitude

A

our connecting of a genre text with our wider contextual knowledge

28
Q

democratisation of the mass media

A

increased ability of the audience to have their voices heard and to interact with producers and content

29
Q

diegesis

A

the world of the media text: the ‘story world’

30
Q

diegetic sound

A

refers to a sound supposedly generated in the diegesis that the characters can hear

31
Q

enclosed narrative

A

a narrative that is complete

32
Q

enculturation

A

the adjustment of people’s values to mesh with the culture and society they live in

33
Q

ergodic narrative

A

In video game studies, a narrative that has different outcomes according to the users actions

34
Q

establishing shot

A

sets the scene - often wide shots of an exterior location

35
Q

focalisation

A

tendency to follow one particular character at individual points in the narrative

36
Q

generic regime of versimilitude

A

the norms and laws of genre; what is probable in a genre text

37
Q

heteronormative

A

using the perspective of heterosexuals and so making it seem like the norm or superior

38
Q

high key lighting

A

removes shadows and creates low contrast creating an upbeat atmosphere

39
Q

low key lighting

A

emphasises shadows and creates high contrast, creating a more serious or eerie atmosphere

40
Q

Mean world syndrome

A

Associated with cultivation theory: belief the world is a more dangerous place than it actually is due to crime being repeatedly seen on TV

41
Q

moral panic

A

Stanley Cohen’s idea that describes the press’ reaction to a negative event which causes consumers to panic

42
Q

hypodermic needle theory

A

assumes the audience are passive consumers of the media and are injected with the ideas that they are told

43
Q

narrative strands

A

different story lines or subplots that contribute to the main narrative subject

44
Q

polysemic signs

A

possible multiple meanings of a sign

45
Q

prolepsis

A

flash forward

46
Q

proxemics

A

power relationships signified by relative positioning within a frame

47
Q

resonance

A

cultivation theory :
the reinforcement of ideologies or experiences by mass media content

48
Q

Sabido method

A
49
Q

synergy

A

mutually beneficial cross promotional strategies used by media companies

50
Q

two step flow of communication

A

highlights the significance of opinion leaders who decode media and then pass their opinions on to others

51
Q

web 2.0

A

a phase of internet development summed up by increased human connectivity

52
Q

civilisationism

A

constructs a binary view of the world where you’re either part of the western world and seen as superior, or you’re not and therefore deemed uncivilised

53
Q

double consciousness

A

black people’s internal conflict they face where they are unable to identify with the country they live in but are also unable to identify with their cultural heritage. A a result, they are forced to see themselves through the eyes of a society that sees them as inferior before being viewed as a citizen

54
Q

diaspora

A

when a mass group are involuntarily displaced and dispersed from their homeland

55
Q

cosmopolitan conviviality

A

a real world of multi-culturalism and high levels of racial harmony

56
Q

albionic nostalgia

A

a representation of Englishness that is a nostalgic, whitewashed version of an idealised britain

57
Q

Postcolonial melancholia

A

The British feel a deep rooted shame since the loss of the British empire, causing widespread anxiety about British culture

58
Q

textual poaching

A

how fandoms repurpose original material to create their own fan art

59
Q

naturalisation

A

media products present ideas as matter of fact, when in reality, they are just constructs from a producer

60
Q

chiaroscuro lighting

A

creates a very high contrast in lighting and connotes hopelessness or mystery

61
Q

saturation

A

colour levels are increased to create a cheery, upbeat feel

62
Q

desaturation

A

taking colour out of an image to generate a serious or sombre tone

63
Q

mass amateurisation

A
64
Q

gender subjugation

A

homosexuality is supressed in favour of heteronormativity

65
Q

hypermasculinity

A

the exaggerated performance of masculine traits

Media (30 decks)

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