yearbook u-z Flashcards
UNPLANNED SPACE
An area of space that detracts
from content, weakening the design. Gives the appearance of disunity to the design.
UV GLITTER
Available in silver, gold and rainbow, ___________ is a cover application that allows the color of the background images to show through, adding a shimmery effect and sparkle.
UV Glitter is applied on Litho Combo covers in combination WITH super matte lamination
VIRTUAL BOOK
The
_____ on the Yearbook Avenue > Showcase > ______, provides an at-a-glance view of how your yearbook
is coming together from the reader’s perspective. You can use the navigation buttons to turn the pages — or you can click and drag the bottom page corners to flip through the pages just like a reader would.
VISUAL REDUNDANCY
A weakness in photo planning and editing resulting in two or more photos showing the reader the same content
WHITE SPACE
An
unoccupied part of a design; so named because the white background is visible. All white space should be planned
and includes margins, interior spacing and rails.
WHOLE-BOOK LINK
A concept-related content element such as a photo strip, a folio presentation, a listing or quote box that runs consistently throughout the entire yearbook or a
section. A _________ not only serves as a unifying element, but greatly expands coverage.
WORKSHOPS
Throughout the nation, Jostens representatives host a variety of workshops. Many are multi-day, residential workshops; others are one-day seminars. Staffs often leave the workshop with a theme developed, cover designed and ladder planned.
WORLD BEAT
A yearbook accessory offering a colorful, 16-page current events and pop culture mini-magazine.
X-HEIGHT
Type dimension from top to bottom of characters without descenders and ascenders.
YEARBOOK
Serves many
different functions, a yearbook tells the story of one school year in a responsible and
creative way. Often journalistic, a yearbook is really several books in one:
• Picture book: Photos of readers and their friends.
• History/memory book: Documenting the school year.
• Reference book: Confirming students enrolled at the school, spelling of names or scores of athletic events.
• Educational book: An educational opportunity for the staff, often produced as part of an academic class.
• Fun book: Exciting for students to read and produce.
YEARBOOK ACCESSORIES
Enhancements offered by Jostens that offer additional content for the yearbook or personalize the cover. For more information, refer to the Jostens Yearbook Kit.• Personalization
• Autograph Section
• Clear Protective Cover
• Photo Pocket Sheet
YEARBOOK AVENUE
A website exclusive to Jostens customers. Users have 24/7 access to production information that is updated nightly including:
• Detailed page information
• Easy-to-use online Page Ladder
• Deadline and proofing information
• Sales planning, tracking and reporting
• Easy cover proofing
• Payment and deposit record
• Jostens Direct Solutions information
• Helpful information and tips on topics relating to each step in the yearbook process
• Online creation tools for those customers creating their book using YearTech Online
YEARTECH
Industry-leading desktop publishing software that makes creating yearbook pages using InDesign as easy as possible by providing a toolbar to automate frequent yearbook design tasks. Jostens YearTech software is provided in the Jostens Yearbook Kit.
YEARTECH ONLINE
Jostens revolutionary online creation tool available through the Yearbook Avenue website. YearTech Online allows staffs to plan, create and submit their entire book online.
Z-PATTERN
The path a reader follows when looking at a design. The eye generally enters in the upper left area, moving across, diagonally
down and to the right. This tells yearbook designers that the upper left area of a spread is a prime location for exciting and important content. The spread’s lower, right corner isn’t a prime location because content might not be read if the reader prematurely turns the page.
