yearbook terms j-m Flashcards
JOB DESCRIPTION
Written outline of duties for editors, staff members and
adviser, updated yearly and kept in the staff manual.
JOB NUMBER
A five-digit number assigned to each school and used to identify all materials at the Jostens plant.
JOSTENS YEARBOOK ADS
A full-service program that handles all the details of offering recognition and business advertisements — creating a promotional flyer, online design and processing payments by check or credit cards
JOSTENS ADVISER UNIVERSITY
A highly acclaimed national professional development workshop for yearbook advisers. Academic credit is available. Consult your Jostens representative
for information.
JOSTENS REPRESENTATIVE
Your ________ will visit your staff on a regular basis. Plan for these visits
by keeping an on-going list of non-urgent questions. Your representative is knowledgeable on all aspects of yearbook production. The__________ keeps the administration, adviser and staff updated on all yearbook matters including the budget, production and deadlines.
JUMP COVERAGE
Related stories that continue from one spread to the next like a magazine.
LADDER
A page-by-page planner and deadline tracker used to identify content, record deadlines, plan color placement and track pages
submitted and proofed. The _________ is organized by spreads, multiples and signatures. The ladder should be completed before yearbook production begins. A Wall ______ Poster is included
in the Jostens Yearbook Kit. In addition, an Electronic ____ is provided on the Yearbook Avenue website. The shaded pages indicate one multiple. The alternating white pages show another multiple. When using a single multiple of color, the eight pages will fall on every other spread — they will not be consecutive.
LEAD
The opening sentence or paragraph of a story, introduces the story, sets the tone and angle and grabs reader interest.
LEAD-IN
A short, catchy mini-headline or introduction to the caption, linking the photo and the caption both visually and verbally without having to use direction-giving words like “above,” “left” and so on
LEADING
The amount of white space between the lines of type, also called line spacing. For visual impact, designers may increase or decrease the amount of_______.
LEADING LINE
A photo composition technique in which real or imaginary lines in a photo lead the eye to the dominant element, primary subject or center of interest.
LEGAL GUIDELINES FOR SCHOOL JOURNALISTS
A comprehensive legal guide for yearbook journalists is available for download from the Yearbook Avenue > Need Help > Reference Guides.
LIBEL
A false printed statement of fact that attacks a person’s reputation or good name.
LITHO COVER
Offset ______, the same process used to print pages inside the yearbook, creates a contemporary
design that can fully wrap the cover — from the front lid, over the spine and across the back lid. Custom _____ covers are printed on a thick paper stock and placed onto binder’s board in the casemaking process to create a hardcover. Process-color _____ are the most popular option, allowing full-color photography.
Lamination protects the paper, increasing the cover’s durability.
LOOK BOOK
The largest and most comprehensive publication of its type in the world, the ________ is a “best of the best” annual of creative themes, cool covers, dazzling designs, relevant coverage, storytelling copy and action-packed photography from outstanding yearbooks printed by Jostens. Each spring, all high schools working with Jostens receive a copy
of the ____________ in the mail. Others may receive a copy by contacting their Jostens representative.
LOOK BOOK COMPANION APP
The first app created for yearbook inspiration and education, users are able to mark their favorite designs and build a personal flipbook featuring those selections. Descriptive keywords provided for each design in the Look Book coordinate with the organizational structure of the _____________,
making it easy to navigate between print and digital. The ____________ is available for free from the Apple App Store.
MAGAZINE INSPIRED
A design style that places emphasis on a large, powerful dominant photo with a dynamic headline and traditional feature story.
MARGIN
These establish boundaries for the content; they provide a frame of white space along the top, bottom, left and right outside edges of the spread.
MARKETING PLAN
Outlines the details of a yearbook sales campaign and highlights reasons for consumers to buy the yearbook. The plan includes goals/objectives, target audience, theme, timelines, sales dates, events, strategies and materials needed.
MATTE LAMINATION
A clear film that is applied to a litho cover creating a protective coating. The _______ luster of the lamination adds durability without the high shine of a gloss lamination. Gloss and Super Matte film is also available.
METALAY
An embossing application creates a design, often a seal or a crest, from heavy-strength gold or silver metallic foil. As a special die presses a ______ine design into the cover, it also removes excess foil around the design to leave a smooth edge.
MINI-DEADLINE
By breaking down larger deadlines into smaller, more manageable ____, stress is reduced and pages get completed on a timely basis.
MODULAR
A design style that expands coverage and design options by converting traditional photo boxes into content modules, opening a host of storytelling coverage options.
MONOCHROMATIC
Different values (tints and shades) of one color. These color schemes can be very effective, soothing and authoritative. While __________ schemes can be the easiest to balance visually, they can lack the contrast and higher impact of other color schemes.
MONTAGE
A collection of small, related photographs grouped together as a content module. The photos are often touching or separated by thick rule lines. Typically, a single caption block explains and identifies all the photos in the __________.
MORTISE
A special technique that places photos on a design so they overlap or touch. Or, smaller photos might be inset into a larger photo. This strategy works most effectively when the content of the photos justifies the treatment.
MULTI-SPREAD PRESENTATION
An important topic receives two or more spreads, allowing for in-depth coverage.
MULTIPLE
Eight pages on one side of a press sheet, indicated
by shading on the ladder; pages are printed in multiples.
