yearbook terms j-m Flashcards
JOB DESCRIPTION
Written outline of duties for editors, staff members and
adviser, updated yearly and kept in the staff manual.
JOB NUMBER
A five-digit number assigned to each school and used to identify all materials at the Jostens plant.
JOSTENS YEARBOOK ADS
A full-service program that handles all the details of offering recognition and business advertisements — creating a promotional flyer, online design and processing payments by check or credit cards
JOSTENS ADVISER UNIVERSITY
A highly acclaimed national professional development workshop for yearbook advisers. Academic credit is available. Consult your Jostens representative
for information.
JOSTENS REPRESENTATIVE
Your ________ will visit your staff on a regular basis. Plan for these visits
by keeping an on-going list of non-urgent questions. Your representative is knowledgeable on all aspects of yearbook production. The__________ keeps the administration, adviser and staff updated on all yearbook matters including the budget, production and deadlines.
JUMP COVERAGE
Related stories that continue from one spread to the next like a magazine.
LADDER
A page-by-page planner and deadline tracker used to identify content, record deadlines, plan color placement and track pages
submitted and proofed. The _________ is organized by spreads, multiples and signatures. The ladder should be completed before yearbook production begins. A Wall ______ Poster is included
in the Jostens Yearbook Kit. In addition, an Electronic ____ is provided on the Yearbook Avenue website. The shaded pages indicate one multiple. The alternating white pages show another multiple. When using a single multiple of color, the eight pages will fall on every other spread — they will not be consecutive.
LEAD
The opening sentence or paragraph of a story, introduces the story, sets the tone and angle and grabs reader interest.
LEAD-IN
A short, catchy mini-headline or introduction to the caption, linking the photo and the caption both visually and verbally without having to use direction-giving words like “above,” “left” and so on
LEADING
The amount of white space between the lines of type, also called line spacing. For visual impact, designers may increase or decrease the amount of_______.
LEADING LINE
A photo composition technique in which real or imaginary lines in a photo lead the eye to the dominant element, primary subject or center of interest.
LEGAL GUIDELINES FOR SCHOOL JOURNALISTS
A comprehensive legal guide for yearbook journalists is available for download from the Yearbook Avenue > Need Help > Reference Guides.
LIBEL
A false printed statement of fact that attacks a person’s reputation or good name.
LITHO COVER
Offset ______, the same process used to print pages inside the yearbook, creates a contemporary
design that can fully wrap the cover — from the front lid, over the spine and across the back lid. Custom _____ covers are printed on a thick paper stock and placed onto binder’s board in the casemaking process to create a hardcover. Process-color _____ are the most popular option, allowing full-color photography.
Lamination protects the paper, increasing the cover’s durability.
LOOK BOOK
The largest and most comprehensive publication of its type in the world, the ________ is a “best of the best” annual of creative themes, cool covers, dazzling designs, relevant coverage, storytelling copy and action-packed photography from outstanding yearbooks printed by Jostens. Each spring, all high schools working with Jostens receive a copy
of the ____________ in the mail. Others may receive a copy by contacting their Jostens representative.
