yearbook terms a-b Flashcards
ACADEMICS
this section
overs curriculum-related experiences wherever they take students.
ADVERTISING
Dictated by budget and policy and can include business and recognition ads.
ADVISER
a teacher, leader, manager and coach. Effective advisers
teach the staff the skills necessary to publish the yearbook and then empower the students to produce as much of the publication as possible.
ADVISER & STAFF
A
magazine devoted to producing and marketing yearbooks. Jostens is pleased to provide this magazine to every high school yearbook staff in the country twice a year as part of its commitment to education
ANALOGOUS
Groups of colors that are adjacent to each other on the color wheel, with one being the dominant color. ________ color schemes are often found in nature and are harmonious and pleasing to the eye. Using _______
will create unity and harmony in a design.
AQUEOUS COATING
A fast-drying, water-based, protective clear coating similar to varnish for application to Litho covers and interior pages. Due to its water base, __________ is more environmentally friendly than varnish or UV coatings.
ASCENDER
The
portion of a lower case letter that extends above the x-height.
ATTRIBUTION
Giving proper credit to
the person who made the quoted statement. Material that is not
an opinion needs to be attributed
BACKGROUND
Colors and photographs can be used to accent the page __________. This technique
is often overused in yearbooks and the result is a __________ that overpowers the photography and makes the text difficult to read. For maximum effectiveness, backgrounds are best used in light colors and in limited areas
on the spread. Rarely should a ________ cover the entire two pages.
BENEFIT
The reasons customers have for buying the yearbook. While one feature of the yearbook is that it has great photos of many friends, the ______ to the consumer is that looking at photos is fun and images will evoke memories for many years.
BLACK-AND-WHITE
As in photography, a good design will always work as well in ____________ as is does in color. _____________ images and graphic elements can be used in design to help emphasize content, add contrast, lead the eye and balance a composition, just as you would with color.
BLENDED CONTENT
A coverage approach in which spreads are built on topics with coverage coming from all traditional content areas.
BRAINSTORMING
A creative process used by two or more people to generate ideas or solve problems. From headline writing to theme selection, _________ can be used in nearly every area of yearbook publishing.
BUDGET
Expectations for expenses and income; takes into consideration the plans to make the yearbook appealing for consumers and the costs of producing it, plus related expenses.
BYLINE
A credit line at the beginning or end of a story giving the name of the writer.
