yearbook terms t Flashcards
TACTIC
The marketing strategy used to inform potential consumers about the yearbook, including point of purchase, direct
mail, email, telemarketing, personal reminders, flyers, videos, announcements, direct marketing and websites. _______ are matched to the needs and demographics of potential consumers.
TAG
Image ___-ing software, including facial recognition technology, available on the Yearbook Avenue website allows staffs to identify everyone in the photographs making tracking, captioning and indexing images easy
TEAM BUILDING
A very important part of the yearbook process. The yearbook staff is a team that must work together. Here are some proven team building techniques: • Birthday parties • Staff T-shirts • Staff cheer • Wall of fame • Sporting contests • Homecoming float building • Decorating the yearbook room • Secret pals • Scavenger hunts
- Notes from editors
- Staff deadline parties
- End-of-the-year banquet
- Cookout
- Summer workshops
- State/national conventions
- Staff retreats
- Press passes
- Holiday party
TECHNICAL SUPPORT
Jostens provides help with
software and technology problem solving. Call 1.800.328.2435 for assistance with the following publishing software for both
Windows and Macintosh.
TEMPLATE
Master pages that maintain consistency within a design or section. Templates are original designs created by
the yearbook staff or predesigned by Jostens as part of the Page Surfer collection.
THEME
A central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook on cover and endsheets and in opening, closing and dividers, it unifies the storytelling message of the book and gives it personality.
THEME DEVELOPMENT
The best themes wed verbal and visual elements into a seamless whole. Verbal development “cool tools” include a catch phrase, section spin-offs, headlines and stories. Visual development “cool tools” include photography, typography and graphics.
THEME PACKAGE
The main areas where the theme concept is visually and verbally reported to the readers:
• The theme package starts with the cover, which makes a striking first impression.
• The endsheets act as a bridge between the cover and inside pages.
• The title page officially introduces the book.
• The opening and closing spreads provide the stage for the theme drama.
• The dividers carry the theme throughout the book and mark each new section.
• The parting page, the last page of the closing as well as the last page of the yearbook, makes a last memorable statement on the theme.
• Reference items such as folio tabs, index, contents listing and colophon are often part of the package.
THREE-PEAT GRAPHIC STRATEGY
A graphic technique incorporated into a design at least three times for visual unity.
TIGHT SPACING
Generally one to six points, is often used between photos or other related elements for visual unity and to save space.
TIME CAPSULE
Time Capsule is a digital supplement that expands coverage. At the end of the school year, all photos that were uploaded to ReplayIt are sealed in an online Time Capsule that students can enjoy for years to come.
TINT
A screened area of ink (colors or black) used for a background, lines and type. Black tints yield a range of grays.
TIP-IN
A four or eight page set of pages that are not numbered as part of the total pages in your book. A tip-in can only be placed between signatures. Consult your Jostens representative before submitting a tip-in.
TIP-ON
A printed photograph or artwork with an adhesive back that is applied by hand to the cover. Best used with Custom Embossed covers with a raised frame to help protect the edges of the tip-on. Lenticulars and chenille letters are often applied
as a tip-on.
TITLE PAGE
The first page of the yearbook makes a positive first impression and provides critical reference information.
