yearbook terms f-i Flashcards
FACET FOIL DEBOSSING
Using a special die, this cover application combines heat and pressure to stamp a sharp, beveled-edge foil design into the cover.
FEATURE
A physical or emotional aspect of the yearbook product that interests potential consumers. Answers to these questions are ________: What is on the cover? How many pages are in the yearbook? How much color is used?
FEATURE STORY
A traditional-story approach packed with facts, figures, descriptive details, specific examples, quotes and poignant anecdotes. Journalistic feature stories use a catchy lead followed by short paragraphs featuring meaningful quotes and transitional paragraphs containing facts and figures.
FIVE W’s AND H
The six key questions a journalist must answer for the reader: who, what, when, where, why and how.
FOLIO TAB
For reader reference, a small identification that appears with the page number and reflects the specific content of the spread.
FOIL
Using a flat die, this application combines heat and pressure to stamp a design in ____ onto the cover. _____ are available in standard colors as well as special patterns and holographic designs.
FONT
A complete set of characters (letters, numbers and symbols) that share a common weight, width and style. Each _______ has a unique name such as Helvetica or Times. Jostens provides more than 200 ____ for use in the book. The YearTech_____card or the YTO ____ card previews all _________ available.
FRAMING
Composing a photo so that the subject is surrounded by content — sky, ground, people — that highlights the subject.
GET THE PICTURE
Intended for a photography class or an in-depth unit within a yearbook class,
the _________ curriculum was created by eight nationally acclaimed scholastic journalism experts and photography
teachers. The ___________, a 120-page, hardbound textbook
provides complete instruction in photojournalism for the yearbook photographer. The _______________’s CD contains worksheets, quizzes and PowerPoint presentations to
accompany the textbook. Click Yearbook Avenue > Plan > Order Supplies.
GLOSS LAMINATION
A clear
film that is applied to a Litho cover creating a protective coating. The glossy luster of the lamination makes printing colors more vivid. Matte and Super Matte film is also available.
GRAPHIC ACCENT
Content-driven graphic strategies should focus on readability. ____ techniques used effectively make spreads interesting for readers. _______ unify or separate content. _________ call attention to certain elements, announcing their importance to the reader. They also indicate the difference between primary and subordinate elements. ______ accent includes color, tints and rule lines. The three-peat _______ strategy is a guiding principle.
GRAINING
An application created by stamping the cover using heat and pressure and a special plate featuring a unique pattern. The result is a texture that can be felt and seen. There are 39 ____s available with a variety of looks.
GRAINING (CUTOUT)
An application where the graining texture is only applied to certain areas of the cover.
GRID
A framework of vertical or horizontal columns used for organizing and aligning content.
GUTTER
The center of the spread, where the yearbook is bound with thread and glue into the spine. Typographic
elements should not be placed in this area.
HEADLINE
The large type designed to attract readers to stories and draw them into the spread.
A well-written ____ summarizes a story and highlights its focus. A ________ should always contribute to the story and not merely label the page. _________ formats include primary and secondary. Following the inspiration of magazines, yearbook _________ are often dynamic typographic presentations.
HIERARCHY
Creates order and indicates importance through size and placement. A large headline and a smaller secondary headline placed above a story create a range of three different type sizes. This range or order is a _______.
INDESIGN®
Page design software by Adobe. _____is teamed with the Jostens YearTech software to make yearbook publishing
easier by offering a tool palette featuring page tools, photo tools and organizational tools. Jostens YearTech software is provided in the Jostens Yearbook Kit and for download from the Yearbook Avenue website.
INCOME
Amount of money coming in to meet expenses, including income from yearbook sales and advertising revenue.
INDEX
An alphabetical directory of every person, team, group, advertiser and topic featured in the words and photos on the pages of a yearbook.
INFOGRAPH
Presents facts and figures, often poll and survey results, in a visual way that typically includes illustrative art.
INTERVIEW
A one-on-one question and answer session with a person closely associated with an event, activity or topic. By asking carefully crafted, open-ended questions, the responses will provide information and interesting comments for direct quotes.
