yearbook terms s

Question 1

SALES DASHBOARD

Answer 1

Located under the “Sell” menu on the Yearbook Avenue website, the sales dashboard provides step-by-step
guidance on promoting the yearbook including timelines, status updates and ideas.

Question 2

SANS SERIF

Answer 2

The
characters of a type font that have no short finishing strokes at the end of the main strokes. Helvetica is
a common sans serif font.

Question 3

SCOREBOARD

Answer 3

Because the yearbook is a reference book, a _______ is an important quick-read story that must be included for each sport. The score for each game must be listed along with the team’s overall win/loss record for easy reference. A ________ avoids rehashing the season schedule in the other stories, allowing for interesting features about the players and the season.

Question 4

SCRAPBOOK

Answer 4

A design style that uses an artistic, style without following an established section template. When using a ______ style, designs often vary significantly from spread to spread, even within the same section.

Question 5

SCRAPBOOK PHOTO

Answer 5

Posed subjects offer a more casual way to document students’ lives.

Question 6

SCREENS

Answer 6

Tints of black or color used to emphasize design elements. Tints are indicated in percentages with 100 percent being solid.

Question 7

SCREENED COVER

Answer 7

Silk-screen or foil are frequently applied to materials
to create a look similar to the Custom Embossed cover, but with a smooth design that isn’t raised or indented into the material.

Question 8

SECONDARY HEADLINE

Answer 8

The second tier of information in a headline that adds specific information or details; often written in sentence style.

Question 9

SERIF

Answer 9

Tiny mark at the end of a letter stroke. A style of typeface characterized by these tiny marks or feet.
Times is a common ____ font.

Question 10

7-MINUTE STARTERS

Answer 10

A collection of short lessons that help teachers begin each class or meeting with a rich and valuable learning experience. Each ________ includes a lesson plan that references Common Core State Standards and 21st Century Skills, a short learning activity and an implementation activity that has practical application in the yearbook.

Question 11

SHINEFX

Answer 11

A new cover application that is similar to UV but this application is thicker, giving a beveled feel to the edges. This thick, clear coating can create textured surfaces and really enhances Litho covers when combined with Super Matte lamination.

Question 12

SHIP DATE

Answer 12

The date that your yearbook is scheduled to be completed and shipped to your school. The ship date is set based on the submission of all deadlines on time and with the proper number of pages as well as the prompt return of all proofs.

Question 13

SILK-SCREENING

Answer 13

This application is also popular for
T-shirts. The design is created on a mesh screen using thousands of tiny holes that allow ink to flow through onto the cover. The inked image is then baked on. Because of the resolution of the screen, photographs can’t be screened; however, line art and typography work effectively. Additional colors are added by repeating the process.

Question 14

SOCIAL MEDIA GUIDE

Answer 14

Learn how to connect with your school community of students, parents, teachers and administrators by using social media to gather meaningful
content, expand your coverage and promote your yearbook. This helpful guide outlines four key steps to get started. The publication is included in the Yearbook Kit and available for download from Yearbook Avenue.

Question 15

SPACE

Answer 15

Experienced designers know that space is a powerful tool, if strategically planned. In addition to maintaining a consistent framing margin around the spread, three levels of spacing provide flexibility:
• Standard spacing, generally 1 pica, is the default spacing used for consistency. The use of a column grid guarantees consistent, standard spacing between content elements if they start and stop on the columns.
• Tight spacing, generally 1 to 6 points, is often used between photos or other related elements for visual unity and to save space.
• Expanded spacing, generally a “rail” of 3 to 6 picas, is used to separate or isolate content from the rest of the content on the spread.

Question 16

SPIN-OFF

Answer 16

Key words, phrases or ideas that support the main theme or catch phrase through word choice or concept and are used for each section of the book or content modules. These unify the book and highlight the coverage.

Question 17

SPECIAL PRESS INK

Answer 17

Many types of special effect ink applications can be used to customize a cover. Sometimes the inks can be applied as a standard ink color, but often the
inks may require an additional application or technique. Some examples of special effect inks are: metallic inks, glitter inks, fluorescent (neon) inks, glow-in-the-dark inks, thermochromatic effects and photochromic effects.

Question 18

SPREAD

Answer 18

Most common allocation of space, two facing pages presenting a variety of elements to tell a story; even and odd pages appearing as a unit.

Question 19

SPORTS

Answer 19

Covers interscholastic competition and other athletic activities involving students.

Question 20

SPOT UV

Answer 20

This popular application is applied to specific areas of the cover in a very thin layer that adds high gloss. UV can deepen the color of the printed area. Drying is virtually instantaneous when exposed to UV light as part of the process. Spot UV can also be applied to interior pages

Question 21

STAFF MANUAL

Answer 21

A timesaving reference guide that gives every staff member the independence of answering many of their own questions before asking, freeing the editors and advisers to deal with other
inquiries. A staff manual often includes goals and objectives, policies, organizational chart, job descriptions, ladder diagram, explanation of theme spin-offs, design specifications, style guide and staff directory.

Question 22

STANDARD SPACING

Answer 22

Generally 1 pica, is used as the default spacing for consistency.

Question 23

STORY

Answer 23

Words written in a variety of formats to tell a story or describe an event. Also called an article or body copy.

Question 24

STORY STARTERS

Answer 24

These content idea sheets assist reporters and photographers by providing interviewing questions, survey questions, photo possibilities and module ideas for dozens of story topics. The Story Starters are available for download from Yearbook Avenue > Digital Classroom > ________.

Question 25

STUDENT LIFE

Answer 25

Covers activities in and out of school that directly impact students’ lives. It is a place to look at students as individuals, not as members of classes, clubs or teams.

Question 26

STYLE GUIDE

Answer 26

Spells out the rules for writing as it applies to the yearbook. For consistency in writing, everyone on staff should refer to a general style manual and to one created for their book.

Question 27

SUPPLIES

Answer 27

Additional supplies might be necessary in addition to the materials in the Jostens Yearbook Kit.

Question 28

SUPER MATTE LAMINATION

Answer 28

A clear film that is applied to the cover creating a protective coating. The super matte finish of the lamination reflects less light than matte and gloss lamination creating a subtle, tactile effect that is often enhanced by the use of Spot UV varnish and other cover applications. Super Matte lamination adds a soft feeling making a Litho cover feel more like material. Gloss and Matte film is also available

Question 29

SURVEY TOOL

Answer 29

Located on Yearbook Avenue > Create > Survey, this online polling tool allows staffs to choice a pre- designed survey template or design a custom survey for any topic.