yearbook terms c

Question 1

CAPTION

Answer 1

Text accompanying a photo that adds information. ________ answer readers’ questions about the people, the action
and/or the reaction in a photograph. Can range from identifying people and supplying minimal information to serving as mini- stories reporting the five W’s and H and including quotes. Also called cutlines.

Question 2

CENTER OF INTEREST

Answer 2

Primary subject that catches readers’ attention first. Should be the focal point or dominant element within the photo.

Question 3

CHRONOLOGICAL CONTENT

Answer 3

A coverage approach that uses a time element such as seasons or months to organize the content.

Question 4

CLIP ART

Answer 4

Artwork, shapes, backgrounds, logos and borders provided for use on yearbook pages. An Art book is included in the Jostens Yearbook Kit and provides a visual catalog of the digital art.

Question 5

CLOSING

Answer 5

Finishes the story of the year and brings the yearbook to closure. The
______ is presented on the final spread(s) and last page of the yearbook and appears after the advertisements and index.

Question 6

COLOR GUIDE

Answer 6

Hundreds of color combinations can be created by combining cyan, magenta, yellow and black — the four process colors. The Jostens ___________, included in the Jostens Yearbook
Kit, allows staffs to see the color samples as printed swatches, offering more accurate representation than a computer monitor. Seventeen color palettes are shown for easy color coordination.

Question 7

CONCLUSION

Answer 7

The final sentence or paragraph that

ties the end of a story back to the lead; gives a story a sense of completeness.

Question 8

CONTENT MODULE

Answer 8

Portion of a page or spread containing a mini-design of photos and text; can be displayed with other content modules to present different angles on the same topic.

Question 9

COMPOSITION

Answer 9

Position or arrangement of the elements in a photo; content of a photo.

Question 10

COMPLEMENTARY

Answer 10

Colors that are opposite each other on the color wheel are considered to be complementary
colors. The high contrast of ______________creates a vibrant look especially when used at full saturation. This
color scheme must be managed well so it is not jarring.
______________ can be tricky to use in large doses

Question 11

COLOPHON

Answer 11

A reader service that lists the staff, acknowledgements, printing specifications, awards and press association memberships.

Question 12

COLUMN

Answer 12

A vertical guide for placing content elements on a spread. Wider _____ formats include six, eight and 10 ________ across a spread; however, 24 _______ across a spread is popular because of its flexibility. Narrow ______ are also known as grids.

Question 13

CONSULTANT

Answer 13

A customer service representative in the Jostens plant who works closely with staffs and Jostens yearbook representatives to answer any questions regarding page creation, submission guidelines, proof questions, book status and specification changes. Each school is assigned a _____ and provided a toll-free number for calling.

Question 14

COPY

Answer 14

Words written in a variety of formats to tell a story. Also called a story or article.

Question 15

COPYRIGHT

Answer 15

Exclusive rights for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a specified number of years, as guaranteed by law. The use of ___________ material without first obtaining permission from the ________ holder is ________ infringement.

Question 16

CONTRAST

Answer 16

Opposing elements spark visual interest. If all content elements are the same size, format, shape, weight or color, the design risks becoming monotonous. Variety is the key to keeping the visual presentation lively. These techniques create contrast:
• Size: big, small
• Format: horizontal, vertical
• Shape: modular, circular, cut-out
• Weight: thick, thin
• Color: black, spot color, process color

Question 17

COVER

Answer 17

The first thing a reader sees when receiving a yearbook, so it should make a positive first impression. Verbally, the theme is often introduced on the ________, either directly or subtly.
While some staffs desire a Custom ____ exclusive to their school, others prefer to select a predesigned Jostens Studio ________.

Question 18

Three types of Custom covers:

Answer 18

Litho/Litho Combo, Screened, Embossed

Question 19

more than a dozen cover applications to a cover

Answer 19

Debossing, 
Embossing,
Facet Foil Debossing,
Foil, Graining,
Graining (Cutout) Metalay, Overtone Rub Padding , Precision Cut, Quarterbinding ShineFX,
Silk-screening, 
Special Press Ink
Spot UV, 
Tip-on, 
UV Glitter

Question 20

Four options for coating litho covers:

Answer 20

Aqueous Coating,
Gloss Lamination,
Matte Lamination,
Super Matte Lamination

Question 21

COVERS BOOK

Answer 21

This visual guide to covers showcases the Jostens cover lineup along with detailed information for staffs designing custom covers including cover-production techniques. Available in the Jostens Yearbook Kit.

Question 22

COVERAGE

Answer 22

The story of the year told through complete, balanced, relevant and dynamic verbal and visual content.

Question 23

COVERAGE REPORT

Answer 23

An online tool available on the Yearbook Avenue website for tracking who is featured in the book and how many times, making it easier to meet the goal of featuring every student at least three times.

Question 24

CREATIVE RESOURCES

Answer 24

Jostens designers are often available at workshops and take a staff’s idea and develop it into a cover sketch. Virtual art sessions and production of final cover art are also available.

Question 25

CROPPING

Answer 25

Editing the image area to be reproduced. Cropping enhances a photo’s visual impact by removing dead space from the sides, top or bottom.

Question 26

CUT-OUT PHOTO

Answer 26

A photo treatment in which the background has been cut away from the subject. This technique is most effective for photo illustrations, rather than
photojournalistic images, since removing the background alters the journalistic story the photo delivers.