yearbook terms c Flashcards
CAPTION
Text accompanying a photo that adds information. ________ answer readers’ questions about the people, the action
and/or the reaction in a photograph. Can range from identifying people and supplying minimal information to serving as mini- stories reporting the five W’s and H and including quotes. Also called cutlines.
CENTER OF INTEREST
Primary subject that catches readers’ attention first. Should be the focal point or dominant element within the photo.
CHRONOLOGICAL CONTENT
A coverage approach that uses a time element such as seasons or months to organize the content.
CLIP ART
Artwork, shapes, backgrounds, logos and borders provided for use on yearbook pages. An Art book is included in the Jostens Yearbook Kit and provides a visual catalog of the digital art.
CLOSING
Finishes the story of the year and brings the yearbook to closure. The
______ is presented on the final spread(s) and last page of the yearbook and appears after the advertisements and index.
COLOR GUIDE
Hundreds of color combinations can be created by combining cyan, magenta, yellow and black — the four process colors. The Jostens ___________, included in the Jostens Yearbook
Kit, allows staffs to see the color samples as printed swatches, offering more accurate representation than a computer monitor. Seventeen color palettes are shown for easy color coordination.
CONCLUSION
The final sentence or paragraph that
ties the end of a story back to the lead; gives a story a sense of completeness.
CONTENT MODULE
Portion of a page or spread containing a mini-design of photos and text; can be displayed with other content modules to present different angles on the same topic.
COMPOSITION
Position or arrangement of the elements in a photo; content of a photo.
COMPLEMENTARY
Colors that are opposite each other on the color wheel are considered to be complementary
colors. The high contrast of ______________creates a vibrant look especially when used at full saturation. This
color scheme must be managed well so it is not jarring.
______________ can be tricky to use in large doses
COLOPHON
A reader service that lists the staff, acknowledgements, printing specifications, awards and press association memberships.
COLUMN
A vertical guide for placing content elements on a spread. Wider _____ formats include six, eight and 10 ________ across a spread; however, 24 _______ across a spread is popular because of its flexibility. Narrow ______ are also known as grids.
CONSULTANT
A customer service representative in the Jostens plant who works closely with staffs and Jostens yearbook representatives to answer any questions regarding page creation, submission guidelines, proof questions, book status and specification changes. Each school is assigned a _____ and provided a toll-free number for calling.
COPY
Words written in a variety of formats to tell a story. Also called a story or article.
COPYRIGHT
Exclusive rights for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a specified number of years, as guaranteed by law. The use of ___________ material without first obtaining permission from the ________ holder is ________ infringement.
CONTRAST
Opposing elements spark visual interest. If all content elements are the same size, format, shape, weight or color, the design risks becoming monotonous. Variety is the key to keeping the visual presentation lively. These techniques create contrast:
• Size: big, small
• Format: horizontal, vertical
• Shape: modular, circular, cut-out
• Weight: thick, thin
• Color: black, spot color, process color
COVER
The first thing a reader sees when receiving a yearbook, so it should make a positive first impression. Verbally, the theme is often introduced on the ________, either directly or subtly.
While some staffs desire a Custom ____ exclusive to their school, others prefer to select a predesigned Jostens Studio ________.
Three types of Custom covers:
Litho/Litho Combo, Screened, Embossed
more than a dozen cover applications to a cover
Debossing, Embossing, Facet Foil Debossing, Foil, Graining, Graining (Cutout) Metalay, Overtone Rub Padding , Precision Cut, Quarterbinding ShineFX, Silk-screening, Special Press Ink Spot UV, Tip-on, UV Glitter
Four options for coating litho covers:
Aqueous Coating,
Gloss Lamination,
Matte Lamination,
Super Matte Lamination
COVERS BOOK
This visual guide to covers showcases the Jostens cover lineup along with detailed information for staffs designing custom covers including cover-production techniques. Available in the Jostens Yearbook Kit.
COVERAGE
The story of the year told through complete, balanced, relevant and dynamic verbal and visual content.
COVERAGE REPORT
An online tool available on the Yearbook Avenue website for tracking who is featured in the book and how many times, making it easier to meet the goal of featuring every student at least three times.
CREATIVE RESOURCES
Jostens designers are often available at workshops and take a staff’s idea and develop it into a cover sketch. Virtual art sessions and production of final cover art are also available.
CROPPING
Editing the image area to be reproduced. Cropping enhances a photo’s visual impact by removing dead space from the sides, top or bottom.
CUT-OUT PHOTO
A photo treatment in which the background has been cut away from the subject. This technique is most effective for photo illustrations, rather than
photojournalistic images, since removing the background alters the journalistic story the photo delivers.
