yearbook terms d-e

Question 1

DEADLINE

Answer 1

The date that completed yearbook pages are due at the Jostens plant. Meeting all ____________ is essential to keep the delivery of the yearbook on schedule.

Question 2

DEBOSSING

Answer 2

A cover application where the design is cut into a brass die that is placed on an embossing magazine and the design is indented.

Question 3

DELIVERY

Answer 3

There are two basic yearbook _______ options. ___ is often dictated by school tradition.
• Spring ____ allows for distribution at the end of the school year, but requires a shorter production time for the staff to submit pages.
• Summer/Fall __ provides a longer production cycle allowing the staff to include year-end coverage, but requires distribution in the late summer or fall.

Question 4

DESCENDER

Answer 4

The

portion of a lowercase letter that falls below the x-height.

Question 5

DESIGN CONTESTS

Answer 5

Jostens sponsors two contests each spring for yearbook design. The Jostens/Adobe Yearbook Design Contest is for students using InDesign and the Jostens YearTech Online Design Contest is for students designing spreads using YearTech Online. Consult your Jostens representative for contest guidelines and entry information.

Question 6

DIGITAL CLASSROOM

Answer 6

Within Yearbook Avenue website, the ________________ houses videos, worksheets, handouts and activities for use in a yearbook class.

Question 7

DIRECT MAIL

Answer 7

A marketing tactic that uses a sales letter or promo piece mailed to potential customers

Question 8

DISTRIBUTION EVENT

Answer 8

A special activity for distributing and signing yearbooks.

Question 9

DIVIDER

Answer 9

Indicates a new section and provides design continuity throughout.

Question 10

DOMINANCE

Answer 10

Achieved by making a content element significantly larger calling attention to itself and becoming the focal point. The ______ element, often a photograph
or collection of photos, should be important enough to justify this treatment.

Question 11

DUOTONE

Answer 11

A photographic effect that reproduces a photo in black and white and ONE additional color for a graphic impact

Question 12

ECHOING COLOR

Answer 12

Pulling a distinctive color from the photographs, especially the dominant, and repeating it for typographic and graphic
elements across the spread to promote visual unity.

Question 13

EDITOR

Answer 13

A student leader in charge of the entire yearbook or a portion of the book.

Question 14

EDITORIALIZING

Answer 14

When the opinion of the writer is included in what is supposed to be an objective, journalistic story. This should be avoided.

Question 15

ENDSHEET

Answer 15

The heavy paper between the cover and the first and last pages that helps hold the inside pages into the cover.

Question 16

EMBOSSING

Answer 16

An application that alters the surface of the cover by providing a three dimensional or raised effect. The procedure requires the use of two dies: one that is raised and one that is recessed. The dies fit into each other so that when the cover material is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression.

Question 17

EVEN PAGE

Answer 17

Page displayed on the left side of the gutter.

Question 18

EYE FLOW

Answer 18

The natural movement from left to right with the content elements moving the eye into the center and/or toward other key elements. The goal is to keep the reader moving from element to element.

Question 19

EYELINE

Answer 19

An imaginary, horizontal band of 1 pica spacing used as a unifying device. The _________runs across the two facing pages, visually linking the spread.

Question 20

EXPANDED SPACING

Answer 20

Generally a “rail” of three to six picas running vertically or horizontally and used to separate or isolate content.

Question 21

EXPENSE

Answer 21

A cost associated with producing a yearbook. Budget planning is required so that _________ do not exceed income.

Question 22

EXTENDED EDITION

Answer 22

A supplement that expands coverage for events including prom, spring sports and graduation that happen after the final deadline for a spring delivery book.