yearbook terms d-e Flashcards
DEADLINE
The date that completed yearbook pages are due at the Jostens plant. Meeting all ____________ is essential to keep the delivery of the yearbook on schedule.
DEBOSSING
A cover application where the design is cut into a brass die that is placed on an embossing magazine and the design is indented.
DELIVERY
There are two basic yearbook _______ options. ___ is often dictated by school tradition.
• Spring ____ allows for distribution at the end of the school year, but requires a shorter production time for the staff to submit pages.
• Summer/Fall __ provides a longer production cycle allowing the staff to include year-end coverage, but requires distribution in the late summer or fall.
DESCENDER
The
portion of a lowercase letter that falls below the x-height.
DESIGN CONTESTS
Jostens sponsors two contests each spring for yearbook design. The Jostens/Adobe Yearbook Design Contest is for students using InDesign and the Jostens YearTech Online Design Contest is for students designing spreads using YearTech Online. Consult your Jostens representative for contest guidelines and entry information.
DIGITAL CLASSROOM
Within Yearbook Avenue website, the ________________ houses videos, worksheets, handouts and activities for use in a yearbook class.
DIRECT MAIL
A marketing tactic that uses a sales letter or promo piece mailed to potential customers
DISTRIBUTION EVENT
A special activity for distributing and signing yearbooks.
DIVIDER
Indicates a new section and provides design continuity throughout.
DOMINANCE
Achieved by making a content element significantly larger calling attention to itself and becoming the focal point. The ______ element, often a photograph
or collection of photos, should be important enough to justify this treatment.
DUOTONE
A photographic effect that reproduces a photo in black and white and ONE additional color for a graphic impact
ECHOING COLOR
Pulling a distinctive color from the photographs, especially the dominant, and repeating it for typographic and graphic
elements across the spread to promote visual unity.
EDITOR
A student leader in charge of the entire yearbook or a portion of the book.
EDITORIALIZING
When the opinion of the writer is included in what is supposed to be an objective, journalistic story. This should be avoided.
ENDSHEET
The heavy paper between the cover and the first and last pages that helps hold the inside pages into the cover.
EMBOSSING
An application that alters the surface of the cover by providing a three dimensional or raised effect. The procedure requires the use of two dies: one that is raised and one that is recessed. The dies fit into each other so that when the cover material is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression.
EVEN PAGE
Page displayed on the left side of the gutter.
EYE FLOW
The natural movement from left to right with the content elements moving the eye into the center and/or toward other key elements. The goal is to keep the reader moving from element to element.
EYELINE
An imaginary, horizontal band of 1 pica spacing used as a unifying device. The _________runs across the two facing pages, visually linking the spread.
EXPANDED SPACING
Generally a “rail” of three to six picas running vertically or horizontally and used to separate or isolate content.
EXPENSE
A cost associated with producing a yearbook. Budget planning is required so that _________ do not exceed income.
EXTENDED EDITION
A supplement that expands coverage for events including prom, spring sports and graduation that happen after the final deadline for a spring delivery book.
