WRITING SKILLS

Question 1

Principle of business writing that involves presenting all the facts your reader will need to understand and respond to your message.

Answer 1

Completeness

Question 2

Principle of business writing that means writing the message in as few words as possible.

Answer 2

Conciseness

Question 3

Principle of business writing that means ensuring that what you’ve written is accurate.

Answer 3

CORRECTNESS

Question 4

An organizational format that begins with the most important information — usually the conclusion and perhaps a recommendation.

Answer 4

DIRECT ORDER

Question 5

An opening line that pulls the reader into the story.

Answer 5

HOOK

Question 6

A style of writing in which key facts are up front, generally in the first paragraph, and sometimes in the lead sentence; supporting details follow in decreasing order of importance.

Answer 6

INVERTED PYRAMID

Question 7

An orderly, objective written message to assist in decision making or problem-solving.

Answer 7

REPORT

Question 8

A written document that presents a solution to fulfill a need.

Answer 8

PROPOSAL

Question 9

A business document that presents verifiable facts to assist in decision-making and is sales-oriented best describes a

Answer 9

proposal

Question 10

The written component of various marketing communications, such as brochures and advertisements.

Answer 10

copy

Question 11

Describes a problem to be solved and invites respondents to present their proposed solution.

Answer 11

Request for proposal (RFP)

Question 12

Denotation

Answer 12

is the dictionary definition of a word;

Question 13

connotation

Answer 13

is what a word implies for the reader.