Special interest travel Flashcards
one-on-one marketing
agents communicate with customers directly about their travel needs.
Generational Birth Years
Millennials (and Generation Z): born after 1980
Generation X and Y: born between 1965 and 1980
Baby Boomers: born between 1945 and 1965
Traditionalists or Silent Generation: born before 1945
preformed groups
pre-existing collections of travelers, such as affinity groups and travel clubs, whose members share a common interest or organizational affiliation.
goals and objectives
Specific Measurable Actionable Realistic Time-sensitive
a SMART goal might be
sell three group tours in the next 12 months and generate $20,000 in income.
Marketing strategy
Product- what you intend to sell Price- how much will you charge for it Promotion- how you will sell it place - where will you sell it. Have you decided on the distribution channels? Will you sell online? Will you pay other travel agents commission? Will you have other retail partners? Will your geographical reach be local or national?
Branding
is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products
public relations
efforts, as it relates to your special interest travel business, is sending news releases to print publications, such as magazines and newspapers, to radio stations, and to hundreds of available online websites and social media sites
Direct mail
promotional pieces sent through the mail
Closeout
Finalization of a tour, cruise, or similar group travel project after which time no further clients are accepted, any unsold air or hotel space is released, and final lists and payments are sent to suppliers.
Marketing Plan
A written report that details marketing objectives for a product or service and recommends strategies for achieving the objectives.
