SELLING ALL INCLUSIVES Flashcards
benefits
relaxation, tropical views, new friendships, and so on
third-party endorsement
which is a sanction or approval from a legitimate source other than the salesperson. Buyers often trust the advice of others who have experienced a product — or in this case, a vacation — sometimes even more than the advice of the person selling it to them.
Shells,
generic brochures, that allow you to send a customized message to prospective clients
selling all inclusives
- Determine clients characteristics
- Identify client needs
- Evaluate and recommend an all inclusive
- Overcome objections
- Close and recap sale
The basic all-inclusive price may not always include:
transfers
The inherent characteristics of a travel product
Features
The positive qualities of a travel product, as perceived by the customer
Benefits
The process of identifying your clients’ needs by asking thoughtful questions and listening for key responses
Qualifying
The relationship between the price your customers pay and the benefits they receive
Value