Understanding Customer needs

Question 1

Discretionary travel

Answer 1

is travel that travelers choose to do because they want to travel.

Question 2

Nondiscretionary travel,

Answer 2

on the other hand, refers to travel that is not necessarily the traveler’s choice. Business travelers generally

Question 3

Incentive travel

Answer 3

is travel that has been awarded to an individual as a reward for job performance.

Question 4

Affinity group travel

Answer 4

is tailored to groups of people with shared interests, activities, and goals or who are connected through hobbies, lifestyle, religion, or family.

Question 5

Demographics

Answer 5

are measurable characteristics of a population such as age, income, sex, family size, marital status, etc.

Question 6

Psychographics,

Answer 6

on the other hand, groups people according to their psychological characteristics — their values, beliefs, and lifestyle

Question 7

Allocentrics,

Answer 7

seek out unique and novel experiences in their travel, preferring action, adventure, and excitement. They are outgoing, confident, and curious. Allocentrics look for destinations where they will feel as if they are among the first to discover its natural beauty, exotic culture, or unique features.

Question 8

psychocentrics,

Answer 8

Psychocentrics are inhibited, choose familiarity and comfort, and prefer consistent and reliable travel destinations.

Question 9

mid-centric

Answer 9

Mid-centrics aren’t afraid to try new destinations or travel experiences, as long as they are not too unfamiliar or challenging. In general, they are willing to try destinations that family or friends have tried before.

Question 10

People who are primarily worried about keeping a roof over their heads will be equally concerned with what others think of them.

Answer 10

True

Question 11

Psychocentric travelers are the first to travel to a new destination.

Answer 11

False

Question 12

The science of understanding why people make buying decisions

Answer 12

Buyer psychology