Weill and woerner 2015 Flashcards
What are the four opportunies for companies?
Suppliers.
Omnichannel business.
Ecosystem driver.
Modular producer.
What is an example of a supplier company?
Arla, bestseller
What is an example of an omni-channel business?
Danske bank, nordlys
What is an example of an eco-system driver?
Amazon, google, apple
What is an example of a modular producer?
Paypal, visa, qualcomm, intel
What are the characteristics of a supplier?
Har kun delvis viden om slutbrugerne
Typisk en del af en value chain i en større virksomhed
What are the characteristics of a omni-channel business?
Giver brugerne adgang til flere kanaler. Både digitale men også fysiske.
De eger selv deres forhold til kunderne
What are the characteristics of a Eco system driver?
Bruger brand styrke til at tiltrække kunder, give god kunde oplevelse og one stop shopping.
De eger kunderne i deres domæne
What are the characteristics of a Modular producer?
Skal kunne passe ind i et hvilket som helst miljø
Skal være de bedste i deres branche for at klare sig godt
What are the sucess criteria for companies in the digital world?
Emphasize evidence-based decision making.
Develop an integrated multiproduct channel customer experience.
Become the first choice in your space.
Become great at building partnerships.
Create service enabled interfaces that others can use.
Treat efficiency and compliance as a competence.