Ross Flashcards

1
Q

What does companies need to do to succeed today`?

A

companies need a unique value proposition
that incorporates digital technologies in a way that is difficult
for competitors to replicate.

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2
Q

What is Customer engagement strategy?

A

handler om at give kunderne en god personlig oplevelse der skaber loyalitet.

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3
Q

What is Digitized solutions strategy?

A

omhandler it produkter eller ydelser der giver ny værdi for kunderne.

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4
Q

Can you mix Digitized solutions and Customer engagement?

A

No, it has to be only one of them

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5
Q

What is an operational backbone?

A

The basic stuff that needs to be implemented, before you can follow a customer engagement strategy, or digitized solutions strategy.

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6
Q

What does an operational backbone ensure?

A

Ensures efficient reliable transactions and customer interactions.

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