Ross Flashcards
What does companies need to do to succeed today`?
companies need a unique value proposition
that incorporates digital technologies in a way that is difficult
for competitors to replicate.
What is Customer engagement strategy?
handler om at give kunderne en god personlig oplevelse der skaber loyalitet.
What is Digitized solutions strategy?
omhandler it produkter eller ydelser der giver ny værdi for kunderne.
Can you mix Digitized solutions and Customer engagement?
No, it has to be only one of them
What is an operational backbone?
The basic stuff that needs to be implemented, before you can follow a customer engagement strategy, or digitized solutions strategy.
What does an operational backbone ensure?
Ensures efficient reliable transactions and customer interactions.