Østerwalder og pigneur Flashcards
What are the nine parts of the BMC?
Customer segments
Value proposition
Channels
Customer relationships
Revenue streams
Key Resources
Key Activities
Key Partnerships
Cost structure
What does BMC stand for`?
Business model canvas
What are some of the different customer segments?
Mass market
Niche market
Segmented
Diversified
Multi-sided platforms
What are some of the different value propositions?
Newness
Performance
Customization
getting the job done
design
brand/status
price
cost reduction
risk reduction
accesibility
conveniance/usability
What are some of the diffrerent customer relationships?
Personal assistance
Dedicated personal assistance
Self service
automated services
communities
co-creation
What are some of the differrent revenue streams?
Asset sale
Usage fee
subscription fee
lending/renting/leasing
Licensing
brokerage fees
Advertising
What are the diffrent pricing mechanism
Fixed pricing
Dynamic pricing
How can the different key resources be categorized?
Physical
Intelectual
Human
Financial
What are some of the key activites?
Production
Problem solving
platform/network
What are some of the different types of partnerships?
Optimization and economy of scale.
Reduction of risk and uncertainty.
Acquisition of particular resources and activities.
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Different cost structures could be:
Cost-driven- minimizing costs wherever possible
Value driven - More concerned about creating premium value and popositions. (luxury hotels)
Fixed costs - Costs that remain the same despite the volume of goods or servides produced.
Variable costs - Costs that vary depending on the volume of goods or servides produced.
economies of scale - Cost advantages that a business enjoys as its output expands. (bulk ordering discount.)
Economies of scope - Cost advantages that a business enjoys due to a larger scope of operation. Same company can use the same marketing department for two completely different products.