Østerwalder og pigneur Flashcards

1
Q

What are the nine parts of the BMC?

A

Customer segments
Value proposition
Channels
Customer relationships
Revenue streams
Key Resources
Key Activities
Key Partnerships
Cost structure

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2
Q

What does BMC stand for`?

A

Business model canvas

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3
Q

What are some of the different customer segments?

A

Mass market
Niche market
Segmented
Diversified
Multi-sided platforms

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4
Q

What are some of the different value propositions?

A

Newness
Performance
Customization
getting the job done
design
brand/status
price
cost reduction
risk reduction
accesibility
conveniance/usability

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5
Q

What are some of the diffrerent customer relationships?

A

Personal assistance
Dedicated personal assistance
Self service
automated services
communities
co-creation

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6
Q

What are some of the differrent revenue streams?

A

Asset sale
Usage fee
subscription fee
lending/renting/leasing
Licensing
brokerage fees
Advertising

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7
Q

What are the diffrent pricing mechanism

A

Fixed pricing
Dynamic pricing

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8
Q

How can the different key resources be categorized?

A

Physical
Intelectual
Human
Financial

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9
Q

What are some of the key activites?

A

Production
Problem solving
platform/network

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10
Q

What are some of the different types of partnerships?

A

Optimization and economy of scale.
Reduction of risk and uncertainty.
Acquisition of particular resources and activities.

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11
Q

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Different cost structures could be:

A

Cost-driven- minimizing costs wherever possible
Value driven - More concerned about creating premium value and popositions. (luxury hotels)
Fixed costs - Costs that remain the same despite the volume of goods or servides produced.
Variable costs - Costs that vary depending on the volume of goods or servides produced.
economies of scale - Cost advantages that a business enjoys as its output expands. (bulk ordering discount.)
Economies of scope - Cost advantages that a business enjoys due to a larger scope of operation. Same company can use the same marketing department for two completely different products.

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