Porter 2015 Flashcards

1
Q

What is low cost-variability?

A

there is a low variable cost due to compaies not having to store multiple versions of the same product, as they can usually be changed thorugh software.

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2
Q

What is evergreen design?

A

Products can now be released and then continuously improved upon by software

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3
Q

What is ongoing quality management?

A

Companies can assess the products quality from data

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4
Q

what do products need to do to follow the trend?

A

Incorporate more stuff into them, like sensors, microchips etc.

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5
Q

what kind of service can products now be sold more easily as?

A

Product-as-service
like donkey republic, voi etc.

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6
Q

What is system interoperability?

A

Products can communicate with other products to enhance its features

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7
Q

Why are products in a sense becomming more simple?

A

Complex parts move from being mechanical to digital

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8
Q

How can companies better target customer segments?

A

They can now use data about their customers , to better target them.

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9
Q

Should companies focus on discrete products or systems?

A

Systems

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10
Q

What are the two different aftersale services?

A

Onestop service
remote service

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11
Q

What is onestop service?

A

technicians can diagnose problems remotely, they can show up with new parts for the faulty ones

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12
Q

What is remote service?

A

Some issues can be fixed by software remotely.

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13
Q

How important is security?

A

is an important topic, as most devices are connected to the internet. Hackers have a lot of possibilites to gain access to all sorts of data, and maybe even control some devices.

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14
Q

What are the five main parts of the paper?

A

Shorter development cycles.
Product-as-a-service business model.
Focus on customer success.
Products part of a broader system.
Analytics as a competetive advantage

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15
Q

What is the main point about the text?

A

Data

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