Weil and woerner 2013 Flashcards
1
Q
What are the three components of a digital business model?
A
Content
Customer experience
Platform
2
Q
What is the Content component?
A
What is consumed - Product information, price and use details etc..
Digital products - ebooks, movies etc..
3
Q
What is the Customer experience component?
A
How is it packaged?
how does the user see the content?
4
Q
What is the platform component?
A
How is it delivered?
internal and external
5
Q
What is the text about?
A
How companies go from place to space.
going from the physical world to the digital world.