Week 7. Lecture 11 Flashcards
What is the elaboration likelihood model of persuasion(ELM)?
It is designed to help explain how health messages, aimed at changing attitudes, are
received, processed, and retained by people.
How are attitudes formed in the ELM model?
Form from two routes of persuasion from peripheral or central
What does elaboration refer to?
the amount of cognitive processing related to the type of route
What are peripheral routes?
require minimal thought, rely on superficial cues and tend to not have long lasting impacts on attitudes
What are central routes?
Involve thoughtful consideration and typically lead to long lasting
changes in attitudes.
What is the Information-Motivation-Behavioral Skills Model(IMB)?
Behavior determined by information, motivation, and behavioral skill
What is information in the IMB model?
Information include both formal and informal sources.
What is motivation in the IMB model?
includes both personal and social motivations to act
What is the behavioral skill in the IMB model?
Behavioral skill or self-efficacy to act on information and motivation
What is used in IMB?
Research methods to determine information deficits, motivations, and behavioral skills in a population
What is the Transtheoretical Model(TTM)?
An integrative framework for understanding how individuals and populations progress toward adopting and maintaining health behavior change for optimal health
What are the 4 major constructs in the transtheoretical model?
- stages of change
- processes of change
- self efficacy
- decisional balance
What is initial application in TTM?
psychotherapy
What is other application in TTM?
alcohol abuse, weight control, and smoking cessation
What is the Precaution Adoption Process Model(PAPM)?
explains how people come to the decision to take action,
& how they translate that decision to action
When is PAPM most useful?
Most useful when a deliberate action is required, e.g., screening or
immunization
What are some interpersonal theories?
- SCT
- Social Network Theory
- Social Capital Theory
What is the definition of interpersonal theories?
Theories that “assume individuals exist
within, and are influenced by, a social environment.
What are example of interpersonal theory/levels?
- social learning
- social network
- social capital
What is Social Cognitive Theory (SCT)?
SCT describes learning as a reciprocal interaction among an individual’s environment, cognitive processes, and behavior
What is true about SCT?
People are thinkers; expectations of consequences and reinforcement contributes to learning
What are types of reinforcement in SCT?
Direct reinforcement (reward/punishment) and vicarious reinforcement(observational/social learning
What is behavior capability in SCT?
knowledge and skills needed to change
What are expectations in SCT?
beliefs about likely outcomes
What expectancies in SCT?
values people place on expected outcomes
What is reciprocal determinism in SCT?
bi-directional change
What are reinforcements in SCT?
response to behavior that improves chances of behavior
What is locus of control in SCT?
control over reinforcements
What is self control or self regulation in SCT?
control over ones behavior
What is emotional coping response in SCT?
ability to deal with sources of anxiety
What is self efficacy in SCT?
confidence in ability to perform certain task
What is Social Network Theory?
Web of social relationships that surround people. Social epidemiological observational studies clearly document the beneficial effects of supportive networks on health status. More of a model.
What is social capital theory?
The relationships and structures within a community, such as civic
participation, networks, norms of reciprocity, and trust, that promote cooperation of mutual benefit. More of a model
What is bridging in capital theory?
type that brings together previously unconnected people (coalitions)
What is bonding in capital theory?
type that brings people together (religion, club membership)
What is linking in capital theory?
type that brings people together across hierarchal social strata (boss and employee collaboration)
What are community theories? What does it include?
- institutional(rules & regulations)
- community(social networks & norms)
- public policy(legislation)
What are some examples of community theories?
- Diffusion Innovations Theory
- Community Readiness Model
What is diffusion innovations theory(DIF)?
This theory provides an explanation for the diffusion of innovations (something new) in populations. It explains the pattern of adoption of the innovations
What are consumers called in the DIF theory?
adopters
What is the community readiness model(CRM)?
A stage model for communities. Like individuals, communities are at various stages of readiness for change
What is the community readiness model used for initially?
developed to deal with alcohol and drug abuse
