Week 4 Objectives Flashcards
What is risk communication?
An open, two-way exchange of information and opinion about risk that leads to understanding and better risk management decisions by all involved
What is the function of risk communication within the risk analysis model/paradigm?
It guides the way we view risk and risk communication in a scholarly context assuming that everything we do involves risk, zero risk is unachievable, and options exist for managing every risk
What are the factors that drive perceptions of risk?
Identifiable victims, things poorly understood by science, things that cause hidden and/or irreversible damage, things that threaten death, things that pose a danger to the vulnerable
List, from most frequent to rare the reactions of people to risk.
Acceptance, fear, denial, panic
Fear is _____ acquired, _____ extinguished, and ______ re-established.
rapidly, slowly, easily
Trust is ______ acquired, _____ extinguished, and ______ to re-establish.
slowly, rapidly, difficult
What are the types of risk communication?
Precaution advocacy, outrage management, crisis communication
What is the goal of precaution advocacy?
to increase the outrage in order to get people to take precautions
What is the goal of outrage management?
to reduce the outrage in order to reduce the hazard perception in order to reduce the the pressure on government or the pressure on corporations to take precautions you think are not necessary
What is the goal of crisis communication?
Try to help people bear their feelings and take wise rather than unwise precautions in the face of their feelings
List four best practices for risk communication (there are 10).
Possibilities:
Risk and crisis communication is an ongoing process.
Conduct pre-event (e.g., pre-disease outbreak) planning and preparedness activities.
Foster partnerships with public (e.g., involve stakeholders such as farmers, pet owners, and health agencies in pre-event planning).
Collaborate and coordinate with credible sources.
Meet the needs of media and remain accessible.
Listen to the public’s concerns and understand your audience.
Communicate with compassion, concern, and empathy.
Demonstrate honesty, candor, and openness. Say what you do know, what you don’t know, and when you will have more information.
Accept uncertainty and ambiguity (people do not respond well to or trust someone who says “I know it all”).
Give people meaningful actions to do (build self-efficacy)—this may be as simple as advising people to wash their hands carefully or as specific as giving people a phone number to call if they have information/knowledge to share about a disease outbreak.
What are the top differentials for cattle with a type of vesicular disease?
Bluetongue, BVD, Vesicular stomatitis, FMD, Malignant Catarrhal Fever, Traumatic Stomatitis, Infectious Bovine Rhinotracheitis, Rinderpest (twas eradicated tho)
What is the etiology, transmission, clinical signs, and zoonotic risk for Bluetongue?
Etiology: Orbivirus
Transmission: Biting midges; iatrogenic
Clinical Signs/Pathology: Fever, excessive salivation, depression, dyspnea and panting, facial edema, dry and crusty exudate on nostrils, hyperemic coronary bands, petechial or exxymotic hemorrhages extending down the horn
Zoonotic risk: No
What is the etiology, transmission, clinical signs, and zoonotic risk for BVD?
Etiology: Pestivirus
Transmission: Direct/indirect contact
Clinical Signs/Pathology: Fever, leukopenia, diarrhea, inappetence, erosive lesions of the nares and mouth, GI tract, death
Zoonotic risk: No
What is the etiology, transmission, clinical signs, and zoonotic risk for Vesicular stomatitis?
Etiology: Vesiculovirus
Transmission: Direct contact, hematophagus insects
Clinical Signs/Pathology: Salivation, lameness, vesicles in/on oral cavity, mammary gland, coronary band, interdigital region
Zoonotic risk: No
