WEEK 2 Flashcards
attributions
What are social cognitions:
- Cognitive processes and structures that influence and are influenced by social behaviour (Hogg and Vaughan)
Impression formation
Asch
- Central traits
-Peripheral traits
Kelley (1950)
-Warm/ Cold
-Lecture delivery
-Impressions
Impression formation: Biases
- Primacy and Recency
-order of presented information - Positivity and Negativity
- The importance of negative information - Implicit personality theories
-Certain characteristics go together to form specific types of personality
Van der Zanden (pictorial and textual cues dating apps)
-Eye tracking data from 48 undergrad students
-Pictures are more likely to attract initial attention and more attractive pictures received more attention
-texts received attention regardless
schemas
-Cognitive structure
-A set of interrelated cognitions, thoughts/ attitudes/ beliefs
-schemas allow us to quickly make sense or judge a situation/ person
Types of schema
- Person schemas, role schemas, event schemas, content-free schemas, self-schemas.
Self-schemas
- Schemas about oneself
-Self schema- sense of self and identity
Heuristics
-cog short cuts
-availability: the frequency or likelihood of an event is based on how quickly instances/associations come to mind
categories / prototypes:
-people use categories to apply semantic knowledge
Prototype: Cognitive representation of the typical defining features of a category
Stereotypes:
-Widely shared and simplified generalisations of a social group and its members
-Central aspect of prejudice
creating stereotypes
Tajfel (1957, 1959) suggested it’s because of a
process of categorisation;
- ‘Categorization accentuates perceived similarities within and differences between groups on dimensions that people believe are correlated with the categorization.
The effect is amplified where the
categorization and/or dimension has subjective
importance, relevance or value.
The stereotype content model (SCM)
- Perceived competition / status
- Warmth / competence
- Admiration / contempt / pity/ envy
- Active / passive / Facilitative
Actor-observer effect
- Attribute own/ others behaviour differently
-own=externally
-others=internally
-perceptual focus
-informational differences
Self-serving bias
-Distortions that protect our self-esteem/ self-concept
-ego serving
-attribute positives to internal factors
-blame environment for failure