week 12: stakeholder management Flashcards

1
Q

stakeholders

A

people or groups (entities) who affect or are affected by the organization

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2
Q

what are the 2 groups of stakeholders?

A
  1. primary
  2. secondary
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3
Q

Primary stakeholders

A

entities without which the focal organization cannot survive.

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4
Q

Secondary stakeholders

A

entities that are influenced or affected by the organization without being essential to its survival. Ie. if a facility does not let you rent a space anymore.

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5
Q

stakeholder theory

A

stakeholders are important to the success of the organization. All stakeholders should be considered in the management process, stakeholders interest should be served

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6
Q

stages of stakeholder management

A
  1. Stakeholders identification
  2. Stakeholder analysis
  3. Stakeholder plan
  4. Stakeholder engagement
  5. Stakeholder evaluation
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7
Q

stakeholder identification

A

identify stakeholders, relevant to the issue at hand

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8
Q

stakeholder analysis

A

determine the stake and importance of each group. Stakeholder mapping

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9
Q

stakeholder mapping includes

A

monitor, keep satisfied, manage closely, keep informed

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10
Q

stakeholder plan

A

understand stakeholder expectations, gap analysis

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11
Q

gap analysis

A

when there is a gap where the expectation is not meeting what they want then this will lead to a bad relationship

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12
Q

what are ways to improve a gap analysis

A
  1. changing the ways that we are doing things
  2. manage expectations
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13
Q

stakeholder engagement and evaluation

A
  1. execute (implement the plan from the previous state)
  2. evaluate (monitor the performance of each stakeholder relationship)
  3. modify (organizational goals and objectives as per stakeholder interests)
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14
Q

establishing relationships

A

establishing a meaningful and active connection with the realtionshp with the partner.

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15
Q

what are ways to establish a better relationship with stakeholders?

A

Creating systematic communications

Providing stable and singular contact information

Defining relationship expectations

Nature the stakeholder’s ownership of the relationship

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16
Q

supporting public relations

A

giving assistance to the professional maintenance of a favourable public image.

17
Q

sharing resources

A

sharing human resources, material resources, and sports properties in order to create value

18
Q

what are examples of supporting public relations?

A

identifying the partners primary function

remaining transparent

sustaining bilingualism

19
Q

what are examples of sharing resources

A

identifying the partners available resources

sharing facilities

exchange professional services and expertise

sharing knowledge

20
Q

enhancing the experience

A

improving the partners product delivery through relationship performance

21
Q

what are examples of ways you can enhance the experience for stakeholders

A

leverage activation programs

including partners in events

suggesting ways to maximize event participation

22
Q

Driving brand knowledge

A

allowing relationship partners to control and operate brand associations, directly or indirectly, to various extends and by different stakeholders

23
Q

examples of driving brand image

A

discussing common brand strategy aspects

Cross- promoting specific brand associations

Allowing control over associations

Sharing openly their brand strategy, allows brand usage