Wateraid Flashcards
Aims of wateraid
- access to clean water
- improved hygiene
- sanitation education
Post-colonialism
Contradicts this theory as people in advert are shown as being empowered and a part of a large supportive community
Bandura
Audiences had become desensitized to previous charity adverts so they hired Atomic London to come up with a new idea
Shots
Loosely framed shots - showing Claudia as being vulnerable and weak aligning with typical charity advert conventions however she herself seems comfortable.
close ups- dominance and importance
who is the audience
- British
- disposable income
- 30 - 50
parents
socially aware
Gender
Typically feminine in appearance
Other women doing roles of domestication and taking care of children
However this may just be how the culture is within these countries
VAN ZOONEN
however women are seen as quite strong doing physically demanding tasks
women are showed as being important to this community
Africa
Barren dry landscape in contrast to the first image
‘shared conceptual roadmap’- audience immediately understand where they are
how is the audience targeted
rainy opening scene, British accent - signifying this is a British environment
asking people to donate aims towards those who are middle classed and socially aware and want to help make change
text number, hashtag, website- technology literate audience
Sunshine on a rainy day - nostalgia to the 90s, older people
Claudia makes her seem more personable
how is the audience targeted
rainy opening scene, British accent - signifying this is a British environment
asking people to donate aims towards those who are middle classed and socially aware and want to help make change
text number, hashtag, website- technology literate audience
Sunshine on a rainy day - nostalgia to the 90s, older people
Claudia makes her seem more personable and creates more realism
statistics - creditability
