Tide

Question 1

Aims of Tide

Answer 1

Introduce new washing up powder to an audience who has never used it before. Entice men and women to buying the product
Creates the ideal middle class woman that other woman aspire to be like

Question 2

Fonts

Answer 2

Large bold sans serif connote a level of informality, however mainly aims to make it stand out.
Bold red colours symbolising love

Question 3

Mise en scene

Answer 3

Red white and blue colours of the USA flag targeting audience
woman constructed to look pretty and appealing for woman to look like that
- Tied up hair signifying that she is ready to work
- Collard shirt shows the middle class aspect and targets other middle classs women
- embracing and showing love towards the Tide box depicting that Tide is the best. Idea of love furthered by the red hearts (iconography)
- image is constructed and painted to look in a way that best targets the audience
- endorsement of product by popular brands such as good house keeping

Question 4

layout and design

Answer 4

Woman is the most important shown through the sheer size of her on the advert helps bring woman back into roles of domestication by targeting them for this product
showing woman as important wouldve appealed to 1950s woman.
Arm positioning and headband similar to the ‘we can do it’ slogan from during the war symbolising Tide would help empower them
A lot of lexis as it is explaining the new product

Question 5

Target audience

Answer 5

18- 40yr married woman with children who stay at home and aspire to live the domestication perfect lifestyle
mens clothing hanging on the washing line show marital status
The advert targets woman by creating an aspirational character to advocate for the brand.
Also targets the men as they are the ones with the money to buy the product and so heavy emphasis on this being what ALL women love would attract a clueless man

Question 6

Social context

Answer 6

Men had just come back from the war boom in inventions and buisinesses.
Women being taken out of the mens roles they filled whilst they were at war and being put back into roles of domestication

Question 7

women in society

Answer 7

presented as being fulfilled with a role of domestication.

Question 8

cultivation

Answer 8

Emphasis on Tide being the best through repetition and hyperbolic language cultivates positive idea of Tide and roles of domestication for women of the time

Question 9

Feminist

Answer 9

Although woman aren’t overly sexualised they are presented as looking pretty wearing clothes popular with women of the time.
Conforms with typical gender roles in society