Daily Mirror Flashcards
Political stance of daily mirror?
left bias, labour
Aims of front cover
present Theresa May and her party negatively and as faillures.
consistent referencing to her failing and the comparison between her and a horse is disrespectful.
Depicts theresa as being weak and fragile who cannot handle what she is dealing with - body language in picture
Font
San serif font - consumer isn’t concerned with aesthetics makes things look simple
Mise en scene (lexis)
Informal language used representative of the young reading age of the target audience
betting languages used to describe the situation
‘mayhem’ ‘chaos’ ‘looses’ ‘surrenders’
Connotes the idea of Theresa being out of her depth
Layout and design
front cover
Theresa seen as small and insignificant in image size
The matter only takes up about a quarter of the page - audience dont really care about politics
Other 3/4’s discusses soap gossip and promotion of betting events
featuring of ‘HONEST JASON’ - paper is providing us the real truth whilst politicians arent
layout and design of double page spread
Theresa in the middle very large - power although contradict by the image choice of her being overwhelmed and almost surrendering
Gender
Women presented as being weak and vulnerable (image choice along with position on the paper)
NOT sexualised
Presentation of women in the eastenders advert showing women as being vulnerable
Men presented as strong featuring the jockey
Conservatives
Constant lexis referring to their failure
Chaos of their own party
Leader seen as being incapable
Social/cultural context of Daily Mirror
Left bias
Negative ideologies towards brexit
political agenda influences lexis
Persistent negative language cultivated negative ideas of the conservative party.
Target audience
DE’s
Lower social class - working class
Targetted through betting language and advertisements for gambling something a lot of the lower class do more of.
Buzz words like ‘free’ attracting these audiences
Cheaper priced paper
British soap featured DE’s watch a lot of TV
Reading age of 8
Structuralism
Binary opposites between labour and conservative party.
Use of words such as battle makes it seen like ‘us vs them’
Reception
Prefferred reading - working class men .
Negotiated reading in relation to brexit as this audience may not understand it
oppositional from the conservatives
Cultivation
Constant negative language cultivating negative ideologies towards the conservative party
