The Times Flashcards

1
Q

Aims of the newspaper

A

Slight right Bias
Aims to present the news in a way that still allows audience members to create their own opinions (strong use of factual info- demonstrating creditability and high quality)

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2
Q

Layout and design

A

Use of a lot of lexis (appealing to the audience as they wish to be educated)
Lack of bold colours - sophistication
Picture of PM takes up majority of the front cover connoting its significance to the audience also demonstrating her power almost shows respect to her
PLUGS- indicate the type of reader (business men/women)
Strapline- ‘britains most trusted newspaper’- draws on The Times history of being creditable

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3
Q

Construction of PM

A

Shown as looking run down and stressed- like she is working hard for the country
OR
failing to cpe with her role reference to her being in a defeatist state ‘heavy defeat’ ‘Britain plunged into crisis’ ‘she all but lost control’

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4
Q

Lexis to target audience

A

Middle class audience
ABC1’s
‘unenviable choices’- showing how she has been put into a difficult situation
‘Mrs May, her voice failing’ - respect
‘the fate of Mrs Mays second attempt’ - she is no longer in control

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5
Q

Industry

A

Owned by Rupert Murdoch and his conglomerate News corporation
Delivering news for over 200 years
SLIGHT right bias

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6
Q

Gender

A

Aligns with typical gender stereotypes- emotions weak and vulnerable . ‘driven to despair’ she is out of control
HOWEVER
she isn’t sexualised

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7
Q

BREXIT

A

presented as being an important topic however the newspaper remains somewhat neutral

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8
Q

Tory party

A

Shows a disorganised party how they aren’t all on the same page the article shows this

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