Theorist Flashcards
Semiotics- Barthes
the idea that signs and signals signify meaning for the audience both denote ideas (literal description of the sign e.g. red heart) and connote ideas (the interpreted meaning e.g. love)
use of enigmas
Naratology - Todorov
The idea of equilibriums and that all narratives follow a similar storyline of an initial equilibrium, destruction of that equilibrium and then resolution of it. (story mountain)
Genre - Neale
The idea that genres adapt and develop overtime to fit modern society
structuralism- levi straus
binary opposition used within media products
postmodernism - baudrillard
the blurring of the lines of the real world and media products. (audience forgets they are watching a video or film etc).
Representation - Hall
the use of stereotypes within media products
Identity - Gauntlett
media in todays society portrays a range of different stereotypes in relation to peoples identities.
as people we use media to help develop our identities
(idolise people featured in magazine or TIDE for example)
feminist theory - van zoonen
The idea that women are heavily sexualised within media products for the purpose of the male gaze.
post colonialism
‘ethnic minorities often presented as weaker than western world’
power and profit - curran and seaton
-media is controlled by small number of conglomerates primarily driven by power and profit
- media is usually very repetitive as a result of only being owned by a few companies
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Regulation- livingstone and lunt
it is difficult to regulate industries such as the film industry and video game industry
Media effects - Bandaura
Audiences are becoming desensitised to extreme violence and graphic in nature media
Fandom - Jenkins
The audience play an active role in the creation of media (video games)
End of audience - shirky
audience members are no longer passive but play active roles in the media being produced
