Key Words Flashcards
enigmas
Elements of the media product that leave the audience with questions and makes them want to watch the product to find out the answers. Mystery to draw audience members in
Connote
the meaning interpreted from the denotation
denote
the direct description of what is within the media product
Conglomerate
A media institution that owns and runs multiple different media outlets (Disney is an example)
vertical integration
when a media company owns lots of other media outlets (platform) to promote and sell their new media products (Disney created High school musical, Promoted it on their disney channels and interviewed the cast on ABC news)
Horizontal integration
when two media company at the same level within the market combined to utilise their resources for production and distribution.
