Kiss of the vampire Flashcards
Aims of the product?
Entice audience members to watch the film through the use of
- enigmas within the poster,
- iconography of the horror genre,
- featuring of already established actor’s within the product,
- ‘in eastman color’
- USP female vampire
Font style
- wooden inspire serif font - conotes the idea of wooden stake to kill vampires and the coffins they lay in
- V represents a fang
Mise en scene
- women wearing silk dresses presented to look pretty: male gaze, typical representations of women of that time HOWEVER in binary opposition with one of their behaviour.
- one man is showing physical strength but emotional weakness as they are affraid of femal vampire
- man on his knees on a physical lower level to the female vampire inferiority, vulnerability,
Horror conventions
- bats
- blood
- derelict castle
- barren land
- full moon
- dark colours
Female vampire
Appears to look inviting and of the typical woman of that time (silk dress, big boobs, nice hair etc) however her body language opposes this, aggression, dominance.
- she is positions towards the centre showing her importance and dominance
- second level to the main male character showing her significance in the film
- attacking male characters
Film background
- Inspired by hit film Dracula signi
- Created by Hammer films - signifying reputability
- Well established actors attracting their audiences to go and watch the film
Social context
1960s
Female liberation - first female contraceptive created, women embarking in careers standing against the stereotypical gender roles in society
- colour was the new big thing of the time so wouldve attracted audiences
Representation of gender
Female damsel in distress being saved by super strong man (typical)
Female vampire looking pretty but acting scary (binary opposite) going against ideas and representing female liberation
Super strong man but expressing emotional weakness
Vulnerable submissive man to the lady vampire
Semiotics theory
Heavy use of enigmas allowing the audience to question the nature of the female vampire for example.
Reception hall
Prefferred reading from those who have watched and love horror films
Negotiated when it comes to the female vampire
feminist van zoonen
women are presented as being pretty aligning with the male gaze idea. However contradicts the theory through FV actions
Genre Neale
Confoms due to the advancement of genres with societys changes
