W9 - Thinking and decison making Flashcards
salience bias
assessing something as more prevalent if it comes to mind very readily.
Darley and Gross (1983): showed participants a video of an poor vs rich person being tested
someone from a poor background is going to be reported as having more bad answers associated with them.
- This is not just stereotyping
- Instead it’s about where you focus your attention
- Raters attended more to evidence confirming their expectations.
Research: testing favourite theory
focus on evidence that confirms their theory and ignores any evidence against it.
Clinic: understanding the cause of distress
asking questions that confirm their hypothesis and not those that might challenge it.
Heuristics
quick rules of thumb that work well in most situations
The Availability Heuristic
This is the core principle underlying the salience bias.
it is the tendency to assess outcomes as more probable if they come to mind readily
what is the diffrenace between logical thought and heuristic?
logiacl thought takes time and costs recources
fast thinking
Heuristics and schemas
slow thinking
goal-oriented thinking and open-ended reflection
Schemas
mental knowledge structures based on experience (snow textures)
Scripts
common action routines (going to a café)
Thinking
A working definition: thinking is the conscious experience of generating mental representations and operating on them in some way.
- Often experienced as inner speech. (allows us to process problems in our heads)
- Can also involve images, music, action sequences or even complex scenarios.
- Makes up only a tiny fraction of all mental activity.
costs of conscious thought are?
- Resource-intensive
- Requires effort, filtering out distractions
Tip of the iceberg
mental processes reaching awareness
Rest of the iceberg
cognitive processes beneath awareness