Voting Behaviour- Dominant ideology Flashcards
What is the dominant ideology model?
Dominant ideology is the belief that voters are influenced by ideologies of powerful elites wo through their role in the media, business etc are in a position to projects ideas that suit their interests
Tv channel rules for political party’s?
Dominant ideology is the belief that voters are influenced by ideologies of powerful elites wo through their role in the media, business etc are un a position to projects ideas that suit their interests
Newspapers rules of political party’s?
no legal requirements to be impartial- Have bias political ideas and endorse views on the public telling them who they should and shouldn’t vote for. Eg the sun- conservative the guardian labour
What is cognitive dissonance?
You will read and listen to what you believe
The mental stress we feel when confronted by information that conflicts with our existing beliefs
Whats selective exposure?
Avoiding political coverage that’s likely to conflict with our beliefs and ideas
What’s selective perception?
Interpreting certain facts in a certain way so they dont contrast with our belifs
e.g. if your fave politicial trips over their relatable and human but if your least favouite trips thir clumsy and not fit for leadership
What is selective retention?
Remembering things that fit in with our beliefs and forgetting things that do not
What is the agenda setting model of media influence?
The media leads on setting the political agenda, dictating what we think, regarding certain issues and controlling what we believe about certain individuals 2017- media darling to 2019- attacks on corbyn
What is the reinforcement theory of voting behaviour?
People accsess the media that reinforces their exisiting political views. We buy guardian because were labour or the sun if were conservative
Who is Rupert Murdoch?
A news internationalist, owner of the sun, fox news, the times, financial times and sky news
What claim can be made about the sun and general elections?
Which ever party the sun has backed since 1974 has won every general election
Tony blair and Murdoch?
Before the 1997, Blair believed that the sun was that influential her flew out to see him in australia twice and even made him the god farther of his child
Marxist model to support dominant ideology?
Capitalist/ right wing press
Our media favours the bourgeoise and powerful as its owned by them. A way to keep the rich in power is to oppress the lower class
Pluralist model to reject the dominant ideology?
Media is bias but their is bias across different ideology’s
Simply reinforces existing behaviour
Bias but fair liberal media system
Evidence to suggest the media doesn’t have an influence on elections?
Newspaper declined readership
-Broadcast media is not likely to influence voting as its a legal obligation to be impartial
-Social media is a factor on younger generation but not old and older generation have the highest turnout and are mor likely to vote
