Variables affecting conformity

Question 1

AIM

Answer 1

Asch changed his study in different ways to observe the effect it would have on the participant’s conformity levels.

Question 2

Conformity to the majority’s wrong answer decreased when:

Answer 2

When the majority of confederates was below three
When one of the confederates said the correct answer rather than the incorrect one (so the confederate majority were no long unanimous)

Question 3

Conformity increased when:

Answer 3

The difficulty of the task increased by the length of the comparison lines becoming more similar. (ISI)