Using Keyword Matching Options Flashcards
Keywords aren’t case-sensitive, which means they’re matched without regard to
to uppercase or lowercase letters
You can make bulk changes to your keywords by using tools such as
AdWords Editor or AdWords API, or by using the Edit menu.
Using symbols with your keywords
Ignored symbols:
Invalid symbols:
Search operators:
- Ignored symbols: You can add periods (.) or dashes (-) to your keywords, but we’ll ignore this punctuation. That means we’ll consider the keywords Fifth Ave. and Fifth Ave, for example, identical keywords.
- Invalid symbols: You’ll see an error message if you add keywords that contain certain symbols. Some of the symbols that can’t be used in your keywords are: , ! @ % ^ * () = {} ; ~ ` <> ? \ |
- Search operators: We’ll remove the “site:” operator from your keywords. That means if you add the keyword [site:www.example.com dark chocolate], we’ll consider it the same as [dark chocolate]. If you’re someone who uses advanced search operators
Search operators
Narrow down your search results by adding symbols and words to your search called search operators. Don’t worry about memorizing every operator - you can also use the
Advanced Search page to create these searches.
Search operators
When you search using an operator, don’t add any spaces between the operator and your query. A search for site:nytimes.com will work, but
but site: nytimes.com will not.
Search operators
Search within a site or domain
site:
Get results only from certain sites or domains. For example, you can find all mentions of “olympics” on the NBC website, or any .gov websites.
olympics site:nbc.com
olympics site:.gov
Search operators
Exclude a word
-search
Add a dash (-) before a word or site to exclude all results that include that word. This is especially useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.
jaguar speed -car
pandas -site:wikipedia.org
Search operators
Search for pages that link to a URL
link:
Find pages that link to a certain page. For example, you can find all the pages that link to google.com.
link:google.com
Search operators
Search for pages that are similar to a URL
related:
Find sites that are similar to a URL you already know. If you search for related sites to the Time.com, you’ll find other news publication sites you may be interested in.
related:time.com
Search operators
Fill in the blank
*
Add an asterisk within a search as a placeholder for any unknown or wildcard terms. Use with quotation marks to find variations of that exact phrase or to remember words in the middle of a phrase.
“a * saved is a * earned”
Search operators
Search for either word
OR
If you want to search for pages that may have just one of several words, include OR (capitalized) between the words. Without the OR, your results would typically show only pages that match both terms.
world cup location 2014 OR 2018
Search operators
Search for a number range
..
Separate numbers by two periods without spaces (..) to see results that contain numbers in a given range of things like dates, prices, and measurements.
camera $50..$100
Find information about a site
info:
Get information about a URL, including the cached version of the page, similar pages, and pages that link to the site.
info:google.com
See a cached version of a site
cache:
See what a page looks like the last time Google crawled the site.
cache:washington.edu
