Gyani Akash Test Flashcards
What is the main role of Conversion Optimizer?
the tool adjusts your CPC bids to get you as many profitable clicks as possible
One of the reasons for clicks to be referred as INVALID is?
Automated clicks
If a “red circle” appears at a row in Adords Editor, then what does this mean?
There is an error in that row that will prevent posting
What do you understand by ad status “Eligible”?
a. Ads are still being reviewed, but can show on Google search pages
b. Ads are eligible to show everywhere on Google Network
a.Ads are still being reviewed, but can show on Google search pages
What are the three layers in which AdWords is organized?
account, campaigns, ad groups
Which of the following practices you should follow to improve and obtain high level of performance with your AdWords ads?
create and run reports that display detailed statistics on performance on regular basis
If you ad does not comply with an AdWords advertising policy then what should you do?
edit the ad so that it comply with the advertising policies and save it
What do you understand by word “Funnels” in “Search Funnels” ?
series of steps your customers take before completing a conversion
True of False
“With the help of AdWords API, developers applications can interact directly with the Adwords server to manage their accounts”
True
True or False
You should paste your conversion tracking code inside the tags in the site HTML?
True
More specific - in the body tags
True or False
“You can only add comments to Campaigns & Ad Groups in Adwords Editor”
False
You can add to many items in AdWords Editor
Which of these reports are available in AdWords? (can have more than one correct)
a. Which of these reports are available in AdWords? (can have more than one correct)
b. Dynamic Search Ads performance
c. Language & Location performance
d. Geographic performance
a. Which of these reports are available in AdWords? (can have more than one correct)
b. Dynamic Search Ads performance
d. Geographic performance
“Conversion Optimizer will work more efficiently if I use different bids for Search network and Display network”
False
On what parameter you should focus to lower your First Page Bid Estimates?
Quality Score
True or False
“You will not be able to see your own ad if your campaigns targeted languages and locations does not include your language and location settings”
True
