Get ideas to improve your account Flashcards
Get ideas to improve your account
Get more out of AdWords with the
Opportunities tab — an entire section dedicated to helping you improve your campaigns.
Opportunities related to keywords
Keyword opportunities can help you better reach potential customers by showing your ads to people who are most likely interested in
in what you offer. You might see the following opportunities related to keywords.
Opportunities related to bids and budgets
Bid and budget opportunities can help you get more traffic (like clicks or impressions), improve your
improve your Ad Rank, or improve your performance. You might see the following opportunities related to bids and budgets.
Use estimated top of page bids
You might see opportunities to match the estimated
top of page bids for your high-quality keywords. You might also see how many additional clicks or the increased clickthrough rate (CTR) that you might get each week if you were to raise the bids for these keywords.
Use estimated top of page bids
You might see opportunities to lower the bids for campaigns that are
are limited by budget by a certain percentage. You might also see how many additional clicks you might get each week if you were to lower your bids.
By lowering your bids, you can decrease your
your average cost-per-click (avg. CPC), which is the average amount you’re charged for a click. For campaigns that are limited by budget, a lower cost-per-click will help you get more clicks for the same budget.
If you’re using Conversion Tracking, you might see opportunities to set campaign-level location
bid adjustments. We’ll show you bid adjustment opportunities if clicks from people in these locations are more or less likely to lead to conversions based on your account’s conversion history.
You might see opportunities to raise the daily budgets for campaigns that are
that are limited by budget. You might also see how many clicks you might be losing out on each week if you were to raise your campaigns’ daily budgets.
You might see opportunities to add sitelink extensions to ads in campaigns that are getting enough traffic and would have would have been likely to
show sitelinks
You might see opportunities to add call extensions to ads in campaigns that are getting enough mobile traffic and would have would have been likely to show call extensions. You might also see the
the increased clickthrough rate (CTR) or increased number of calls you might get each week if you were to add call extensions to your ads.
You might see opportunities to create new ad groups with keywords that are in your existing ad groups. These existing keywords will be grouped by
by themes, like the products or services that you offer.
What Opportunities related to settings can you might see
- Optimize your ad rotation to show your best ads and get more clicks
- Optimized your ad rotation to show your best ads and more conversions
- show yor ads on google search partners to get more clicks at a lower cost
Tips for evaluating, sorting, filtering, and dismissing opportunities
Before you apply your keyword opportunities, think about whether the potential impressions or clicks you could get and the additional investment meet your
your advertising goals.
After you click the View opportunities button, you’ll see a list of all your opportunities. At the top of this list,
list, there are two buttons that you can click to either view your opportunities in this list view or in a table view.
Once you’ve clicked the View opportunities button, if you see any opportunities you’re not interested in applying, you can
can dismiss them by clicking the X in the corner. When you dismiss an opportunity, we won’t show it to you for a certain period of time.
