Ad Formats 4 - Google Places, Phone and More Flashcards
What are the Benefits of using Google Places
- 5.
- Reach millions of Google users, quickly and for free, with Google Places
- Edit your listing and speak for yourself
- Practical and easy to manage
- Premium options, all for free
- Signing up for Google Places is simple
What call extensions do
Encourage calls to your business by showing a phone number with your ad.
Display a clickable call button with your ad (on high-end mobile devices).
Cost the same as a headline click (a standard CPC).
How you benefit from Call Extensions
Call extensions make it easy for people to call you on the go.
You can share them within an ad group or entire campaign.
You can set them to show only when your business can take calls.
You can count calls as conversions. Learn more about call conversions.
Call extensions have typically increased clickthrough rate by 6-8%.
Call extensions aren’t available for
“Display Network only - Remarketing” or “Display Network only - Product Listing Ads” campaign types.
By default, call extensions can show on any browser. You can target specific devices in two ways:
Give preference to mobile phones. Just check the “Mobile” box next to “Device preference” when you create or edit your call extension. This limits the call extension to show on ads on mobile phones, when possible.
Specify device targeting when you create a campaign. As you create a campaign, choose Edit next to “Show this extension on all devices.” Then choose “Desktop and tablet devices only,” or “Mobile devices only.” “Mobile devices only” gives preference to mobile phones.
Good to know
When you give preference to mobile phones, your call extension will be less likely to show on
on desktop and laptop computers.
Call extension on the Display Network
Call extensions you add to Display Network campaigns have limited features.
Display Network call extensions show only on high-end mobile phones (not on
not on desktops, laptops, or tablets).
Call extension on the Display Network
Call extensions you add to Display Network campaigns have limited features.
Display Network call extensions can’t be used with Google forwarding numbers (you’ll need to add call extensions to a
to a Search Network campaign to count calls as conversions).
When desclaimers might appear with your call extensions
Call extensions can be used with toll-free, standard, mobile, shared-cost, or non-standard cost numbers.
Shared cost phone numbers use a billing method where calls to an international phone number are partially paid for by the recipient.
Non-standard cost numbers may not be included in a typical phone plan, so additional charges may apply.
If you use a shared-cost or non-standard cost number with your call extension, when people click the call button a
a disclaimer will appear saying that additional charges may apply.
When using call extension with location extensions can show a
can show a “Call” button as well as a “Get directions” link.
When you enable location extensions and call extensions for the same ad, AdWords uses your
your address from your location extension and your phone number from your call extension.
For the best mix of local targeting and broader reach, it’s a good idea to enable both
both location extensions and call extensions on your ads.
Use call extensions by themselves if you have a
a national service center, or if you don’t have a brick-and-mortar storefront.
Show seller ratings with your ads
Seller ratings let people know which advertisers are
are highly rated for quality service. We gather seller ratings from reputable sources that aggregate business reviews. This information helps people make more informed browsing and purchasing decisions. Seller ratings can also help you earn more qualified leads and increase your ad performance.
