Search Fundamentals Review Flashcards
Creating your ad campaign
Help your ads reach the right people by understanding your
your customers, setting your budget, and organizing your campaign.
Creating your ad campaign
Choose the right campaign settings to help you achieve your
your advertising goals.
Creating your ad campaign
Use what you’ve learned to
create your campaign.
Creating your ad campaign
Before you create your first ad campaign, take the time to build a mental profile of the customers you’re trying to reach. Considering your customers’
customers’ preferences, habits, and traits can help you choose the right settings for your campaign
Creating your ad campaign - Understanding your customer
What are some important areas to consider about your customers’ preferences and behavior:
- Words and phrases they use to search online:
- Types of websites they visit:
- Geographical location:
- How they contact you
This customer profile gives you some insight into the campaign settings you might consider, such as:
Keywords that will trigger your ads to display in search results
Websites where you might want your ads to appear Geographic locations where your ad should display Additional information you might want to include in your ad, such as a phone number or link to the contact page on your website
Creating your ad campaign - Setting your budget
Once you understand who your customers are, think about how much you want to spend to reach them with your ads, and what
what results you’re expecting for your campaign to be a success.
Actual cost-per-click (CPC)
Your actual cost-per-click (actual CPC) is the final amount you’re charged for a
for a click
Actual cost-per-click (CPC)
You’re often charged less – sometimes much less – than your maximum
maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click
Actual cost-per-click (CPC)
How this works
We combine your Quality Score,
the max. CPC bid, and the expected impact of extensions and other ad formats to determine Ad Rank.
Actual cost-per-click (CPC)
For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than
greater than the minimum Ad Rank required for ads beside search results.