iPass - AdWords Tools 1 Flashcards
AdWords offers two tools to help you better control where your ads appear across the Google Search and Display Networks. These tools are
The Site and Category Exclusion Tool
The IP Address Exclusion Tool
Important points to note when using IP Address Exclusion are
you can exclude up to 500 IP addresses, or ranges of addresses, per campaign
If a daily budget has not been entered in AdWords Editor what will happen
A red error circle will apear at the affected row until a valid budget is entered.
Red circle: error that will prevent posting (such as a potential advertising policy violation or a structural issue, such as a daily budget of zero for a campaign)
Keyword Grouper: The Keyword Grouper breaks up your
your keyword list into groups of related terms and allows you to create new ad groups with the related keywords. Your keywords will be copied automatically into the new ad groups and deleted from their original locations.
Keyword Opportunities: This tool includes several features for finding new
new keywords for your account and adding the new keywords directly to new or existing ad groups. The Keyword Opportunities features include:
The Keyword Opportunities features include:
Keyword expansion:
Search-based keywords:
Keyword multiplier:
Symbols and colors
Here are some symbols, colors, and other visuals you’ll see in AdWords Editor:
Plus (+): added item
Delta (∆): edited item
Minus (-): deleted item
Red circle: error that will prevent posting (such as a potential advertising policy violation or a structural issue, such as a daily budget of zero for a campaign)
Yellow circle: warning
Green circle: item that has passed AdWords Editor checks but hasn’t been posted
Pushpin icon: item with a comment (to see all items with comments, go to the View menu > Items with comments)
Bold: unposted change
Gray: paused or deleted campaign or ad group
Strikethrough: deleted item
In order to download and see performance statistics such as clickthrough rate, position and conversion information in AdWords Editor you need to
select a date range using the view statistics button within the tool bar
AdWords Editor allows all members of a team to add comments to which of the following items?
Any item
Adwords editor allows entire accounts to be backed up and stored locally. The backup is stored as a _____.
.aea file
AdWords Editor Advanced search allows to search by
Match type
Status
Performance Statistics
The Advanced Search option in AdWords Editor can be used to
find occurrences of keywords with poor performance
Is multi-point location a feature in location targetingn
No.
An advertisers ad is ‘disapproved’ after review as it does not meet AdWords policy guidelines. It details a service that is forbidden by AdWords policy. What will he need to do to get it approved
He must review and make the necessary changes. After saving the ad it will automatically be sent for review again
Conversion Optimizer optimizes your placement in each ad auction to avoid _____ clicks and gets you as many profitable clicks as possible.
Unprofitable
Which of the following is the only type of bid adjustment that can be used with Conversion Optimizer?
100% decrease for mobiles
If you are receiving fewer conversions since turning on Conversion Optimizer, you should consider whether your
Max CPA bid is too low
What will the graph option do on My Change History Page
It will result showing the Chart View
Can you change automatic to manual bidding with the AdWords Editor
No you cannot
Is it possible to enable Conversion Optimizer with AdWords Editor
No you cannot
Can you change your account billing preference with AdWords Editor
No
What are the formats for importing to AdWords Editor
AEA - AdWords Editor Archive
CSV
AES - AdWords Editor Share
How can advertisers using Conversion Optimizer check to see if performance has improved since enabling it
Use account statistics to observe CPA and conversion rate before and after the tool was enabled
Compare your CPA and conversion rate before and after using Conversion Optimizer to gauge its impact on your campaign
True or False
When using Conversion Optimizer, you will need to manually adjust your bids to reach your CPA goals
Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it’s eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals
Will the My Change History show changes for keywords
Yes, It will show changes of keywords.
Will the My Change History show changes for Automatic bidding CPC adjustments, passwords, or disapproval’s
No, it will not
You wish to review the recent changes made by other users on an AdWords account. How long will it take before changes will reflect within the My Change History Tool
Any relevant changes made in the account may take a few minutes to update
It is possible for your actual CPA to be higher than your stated maximum CPA:
if you have made recent changes to your website, as Conversion Optimizer makes conversion predictions based on your historical conversion data
An important statement to consider when setting a maximum automatic CPC bid limit is
when you set a bid limit you could be limiting the amount of clicks you receive
