AdWords API Flashcards
AdWords Application Programming Interface (API)
The Google AdWords Application Programming Interface (API) is designed for
for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns.
The API is flexible and functional – you can use it to build an application that meets your needs. Using the API, you can:
Automatically generate keywords, ad text, destination URLs, and custom reports.
Integrate AdWords data with your inventory system to manage campaigns based on stock.
Develop additional tools and applications to help you manage accounts.
Getting started with the API
Signing up is easy. All you need is an active
an active AdWords account. Once you’ve registered as a developer, you can access the AdWords API Center to manage your token and budget settings.
Signing up for the AdWords API
Step 1: Select a suitable MCC account
Step 2a: Apply for access to the AdWords API in your MCC account
Step 2b: Continue your application
Step 3: Set up billing and accept Terms and Conditions of usage
Step 4a: Token Review team has approved my Developer Token
Step 4b: Token Review team has rejected my application
Benefits and languages
AdWords API benefits
With the AdWords API, you can employ programs that help you interact with your
your AdWords account more efficiently.
Benefits and languages
You have many development and integration opportunities – from simply pulling
pulling reports automatically to creating complex applications that integrate with existing databases and enterprise systems.
Depending on your programming talents and advertising needs, the possibilities are practically limitless. Some possibilities include:
Generating automatic keyword, ad text, URL, and custom reports
Integrating AdWords data with other databases, such as inventory systems
Developing additional tools and applications to help you better manage AdWords accounts
Programming languages supported
The AdWords API uses
SOAP 1.1 and WSDL 1.1
SOAP is the Simple Object Access Protocol. It's used for information exchange and RPC, usually (but not necessarily) over HTTP. More information can be found at SoapRPC.com . WSDL is the Web Service Description Language. It provides a formal description of a web service, much like CORBA's IDL. The WSDL file is all you need to know how to call the web service; toolkits can generate proxy code from a WSDL file directly.
About AdWords API Versioning
The AdWords API is frequently updated, with the goal of
goal of feature parity with the online AdWords interface.
Getting Started with AdWords API
Signing up for the AdWords API
To sign up for the AdWords API, you’ll need a
a My Client Center (MCC) account.
you can sign up for the AdWords API directly from the
from the My Account tab. Click on “API Center” and follow the instructions to apply for AdWords API access.
invoicing for the AdWords API is
is separate from other AdWords payments you may make for other charges (such as advertising costs).
Getting Started with AdWords API
You’ll be assigned a Developer
Token once your application is approved. This unique text string of letters, numbers and symbols is your key to accessing the API. Your token will be sent to your account email address and will also be available through your AdWords API Center – accessible through your My Account tab.
About AdWords API web services
Using the AdWords API, you can create and manage
manage campaigns, ad groups, keywords, and ads. You can also generate keyword suggestions, get traffic estimates for predicted impressions, receive clicks and clickthrough rates, and retrieve reports on actual performance.
Tools and Resources
Overview of AdWords API tools and resources
The AdWords API Service has a wealth of resources in addition to code documentation, to help developers get started quickly. We provide open source client libraries and existing applications that can serve as the foundation for new applications. Further, we offer a
sandbox environment so developers can experiment without making changes to their account or using AdWords API units.
