iPass - Optimizing Performance Flashcards

1
Q

Does increasing your daily budget increase traffic

A

No it does not.

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2
Q

Does broadening location targeting increase traffic

A

Yes it does

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3
Q

When optimizing, an advertiser should not necessarily

A

Use exact match type. Even though it helps increase CTR exact matches do not have to be necessarily used. (it can be useful but not necessary)

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4
Q

Optimization means taking steps to get the results you want by improving your account’s quality and performance, without

A

raising your costs.

It can include ad text improvements, changes to your bids, changes to ad targeting options, better organization within your campaign, and more.

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5
Q

Are impressions important for ROI

A

No, impressions are not

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6
Q

To maximize traffic to your ad, consider using the

A

first page bid estimate as a basis for your bidding strategy.

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7
Q

What is an important factor to consider when optimizing your account for an improvement in ROI

A

Assigning your budget appropriately depending on performance.

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8
Q

The bid simulator will give you insight on

A

impressions, clicks and costs

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9
Q

An advertiser wishes to increase his clickthrough rate whilst ensuring he maintains the current flow of traffic his site receives. Which of these is the best way to do this?

A

Use keyword matching options to help filter out searches that are not relevant to the ads

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10
Q

Things you can’t test with experiments

A
  1. Targeting of any kind - geo, language, networking, device
  2. bidding features
  3. daily budget
  4. ad extensions
  5. ad scheduling
  6. frequency capping
  7. negative keywords at the campaign level
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11
Q

Can you test new placements with Campaign Experiments

A

Yes

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12
Q

In order to run experiments you must switch off

A

automatic bidding / enhanced CPC.

If you do not switch off both of these features you cannot run campaign experiments.

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13
Q

What can’t you do through AdWords Editor when campaign experiments are running

A

1.Create, Pause, Delete a Campaign Experiment.

Display segmented statistics for experiment and control groups

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14
Q

Ad Scheduling is set according to the time zone chosen at the

A

Account Level

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15
Q

An advertiser is running a Search Network campaign that is limited by budget. What effect will increasing CPC bids have on the number of conversions that the campaign receives

A

Higher cost per conversion with less conversions.

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16
Q

An advertiser should seek to constantly improve CTR in relation to

A

past performance

17
Q

Increasing CPC bids on a campaign that is limited by budget will only result in higher

A

costs per conversion and less conversions.