iPass - Ad Formats

Question 1

If you enable location extensions on a standard text ad and provide one or more addresses, your ad will be shown with the relevant address when

Answer 1

the user is near the address or has shown interest in the location area by their choice of search terms

Question 2

Ads with location extensions can appear on the Google Search and Display Networks and Google Maps. They may also appear on

Answer 2

Search network partner sites and google maps for mobile

Question 3

By using the same destination URLs as domain name will increase Quality Score

Answer 3

No, it does not matter

Question 4

Clicks on ads with location extensions will be charged the same cost-per-click (CPC) each time a customer clicks on

Answer 4

any link in your ad.

Question 5

Can you have exclamation mark on ad’s title

Answer 5

No

Question 6

Which of these statements best defines Dynamic Search Ads?

Answer 6

a format that uses the content of your website to match your ads with a user search query

Question 7

Your dynamic search ads won’t show when a customer’s search term

Answer 7

exactly matches one of your keywords

Question 8

Dynamic Search ad will show your keyword-targeted ad when a customer’s search term is a

Answer 8

broad match or phrase match to one of your keywords and when your dynamic search ad has a higher Quality Score.

Question 9

Will you Dynamic Search ad show with exact match

Answer 9

No,

Question 10

Which of the following is correct when using Dynamic Search Ads?

They are best suited to a

Answer 10

web-based business where products and services are subject to frequent change

Question 11

Can you use Call Extensions to be target to desktop and laptop computers?

Answer 11

Yes

Question 12

Can you use Call Extensions to be targed to be used in conjunction with another extension type

Answer 12

No you cannot, the Call Extension can only work with the Location.

Question 13

Can you use the Location extension with Call Extension

Answer 13

Yes, you can use the Call Extension only with the Location Extension

Question 14

Can the Rating extension show on the display network

Answer 14

No, it cannot

Question 15

An advertiser wants to implement seller rating extensions on his campaigns. He needs to meet with which of the following criteria before these ratings will show?

Answer 15

The advertiser must sell products and services, have at least a 3.5 star rating on Google Shopping, and have received a minimum of 30 reviews within a twelve-month period

Question 16

A factor that should be considered when using site-links is

Answer 16

they can appear in different formats and are not always guaranteed to show

Keep in mind that your ads won’t always show sitelinks. Also, when your ads show sitelinks, the format that appears could vary.For instance, anywhere from two to six sitelinks may appear on desktop ads.

Question 17

Which of these options is NOT required by the AdWords system when deciding how and where to show Product listing Ads?

1. Manual CPC Bidding
2. Search Network
3. Ad Scheduling
4. Keywords

Answer 17

Keyword

Product listings use feeds not keywords. Therefore, keywords have nothing to do with product listing ads.

However, you could add negative keywords only on product listings