Unstructured Interviews - Group Interviews

Question 1

What do group interviews involve?

Answer 1

A number of people being interviewed at the same time

Question 2

Strength of group interviews: comfortability

Answer 2

Participants may feel more comfortable being with others which may cause them to be more likely to open up

Question 3

Strength of group interviews: stimulation of thinking

Answer 3

Participants often throw ideas around in discussion which stimulates others thinking. Produces richer, more reflective data

Question 4

Strength of group interviews: ability of researchers

Answer 4

Allows researcher to question and observe group dynamics and norms

Question 5

Limitation of group interviews: certain individuals

Answer 5

They may dominate the discussion which limits the contribution from others

Question 6

Limitation of group interviews: researchers ability

Answer 6

Richness of data depends on researchers ability to keep group focused on discussion topic

Question 7

Limitation of group interviews: conformity

Answer 7

Participants may not say what they think due to conformity

Question 8

Limitation of group interviews: data

Answer 8

Data from group interviews is complex and difficult to analyse