Unit 2 - LO3 Understand the Use of Global Information and the Benefits to Individuals and Organisations Flashcards
3.3 Categories of information used by organisations
Categories of information used by organisations
. Knowledge management and creation . MIS . Marketing, promotion and sales . Financial analysis and modelling . Contact management . Decision making . Internal and external communication . Big data
Knowledge management and creation
Knowledge management is the process of bringing together all of the information held by an organisation to gain a better insight.
MIS
A computer-based system providing an organisation with the tools to organise, manage and evaluate departments withing an organisation.
Marketing, promotion and sales
Used to identify trends in order to market and promote products and/or services and increase sales.
Financial analysis and modelling
Used to analyse financial information and build models of real-world financial situations.
Contact management
. Provides quick access to account names and contact information.
. It is used by individuals or small teams.
Decision making
Information is required before an organisation can make a business decision.
Big data
This is any data that is too large or too complex for traditional data analysis.