U3 International Marketing Strategy

Question 1

International Marketing Strategies

Answer 1

focus on international brand acquisition or brand development

Question 2

Centralized Marketing Strategy

Answer 2

• Focuses on the production and sale of goods from one central location
• “Think locally, act globally”

Question 3

centralized marketing strategy advantage

Answer 3

• Brand building (global brand)
• Cost savings
• Consistency and continuity

Question 4

Decentralized Marketing Strategies

Answer 4

• Use local production facilities, ad agencies, sales reps, to target internationally
• “Think Globally, Act Locally”

Question 5

Decentralized Marketing Strategies Advantages

Answer 5

• Proximity to market
• Flexible
• Cultural sensitivity

Question 6

Push Strategy

Answer 6

• Marketers use communication/promotion to convince wholesalers and retailers to stock and promote specific products.
• attend trade shows to showcase their products and generate interest among buyers
• Sales representatives visit stores in person to promote/persuade them to carry the marketer’s products

Question 7

pull strategy

Answer 7

• Strategy aimed at the end consumer of a product
• Demand for the product is created through promotional efforts, sales, advertising, etc.

Question 8

Brand Acquisition

Answer 8

• International company purchases an existing company in the foreign country or acquires the right to distribute the brand
• Manufacturing rights

Question 9

Brand Development

Answer 9

• used with decentralized strategy
• Use foreign subsidiary
• Develop comparable product to compete in local market