U2 Culture

Question 1

culture related to needs/wants

Answer 1

• culture influences consumer purchasing globally, and creates opporutnities
• biggest issue for business if understanding foreign cultures

Question 2

cultural marketing

Answer 2

uses info to make campaigns that appeal to specific countries

Question 3

adapting to cultural differences

Answer 3

• have to take into consideration cultural differences
• expanding internationally:
  1. is the product popular in this market
  2. can consumer adapt to change
  3. is there any current branding of your company known there
  4. are there cultural associations that would restrict the ability to sell there?