U1 Canine Couture Flashcards
1
Q
Who wrote Canine Couture
A
JERRY LANGTON
2
Q
How did Cheryl Ng start her fashion company, Foufou Dog?
A
- Cheryl Ng started her fashion company, Foufou Dog, after seeing how American celebrities like Paris Hilton were dressing their pets.
- She got the idea and decided to sell clothing and fashion accessories for dogs.
3
Q
How did Cheryl Ng initially sell her Foufou Dog products?
A
- Cheryl Ng started selling her Foufou Dog fashions and accessories on the Internet.
- She began by selling her products online through her website.
4
Q
Where can Foufou Dog products be found today?
A
- Foufou Dog products can now be found in stores across Canada, including national chains like Pet Valu.
- The company has expanded its reach and is available in brick-and-mortar retail stores.
5
Q
How did Cheryl Ng’s family react to her idea of starting Foufou Dog?
A
- Initially, Cheryl Ng’s family was against the idea of starting Foufou Dog. They thought it was a bad idea.
- They questioned who would dress dogs and doubted the potential success of the business.
6
Q
How successful has Foufou Dog been in terms of revenue?
A
- Foufou Dog generated revenues of $172,637 in its first year of incorporation (2005) and $651,726 in the following year (2006).
- The company has experienced steady growth and projected revenues of $2.5 million for 2009.
7
Q
What changes did Cheryl Ng make to Foufoudog.com?
A
- Cheryl Ng removed the shopping cart from Foufoudog.com and now only sells wholesale.
- The decision to focus on wholesale distribution saved her from dealing with the challenges of online retailing.
8
Q
Where are Foufou Dog products sold in Canada?
A
- Foufou Dog products are sent to numerous brick-and-mortar retail stores throughout Canada, including large chains like PJ’s Pet Centres and Pet Valu.
- The products are distributed to various pet stores across the country.
9
Q
Why did Natalie Moseley decide to work with Foufou Dog?
A
- wanted to sell dog fashions and found that Foufou Dog offered high-quality products.
- recognized the growth potential of the dog fashion industry and appreciated the flexibility and collaboration
10
Q
Where are Foufou Dog products manufactured?
A
- Foufou Dog products are made in Argentina instead of China.
- Cheryl Ng opted for manufacturing in Argentina due to consistent quality control, the ability to order small quantities, and the opportunity to inspect textiles before purchasing.
11
Q
What is Cheryl Ng’s philosophy regarding the market for Foufou Dog products?
A
- Cheryl Ng’s philosophy is to have something for everyone, catering to both high-end customers and smaller boutiques.
- She believes in providing a wide range of merchandise to meet the diverse needs of customers and retailers.
