U2 Culture 2

Question 1

Why is cultural awareness important in international business?

Answer 1

• Assess cultural differences with the target country
• Adapt products and processes to foreign environments
• Cultural awareness is critical for success
• Some traits can only be understood through firsthand experience

Question 2

What should Canadian firms consider before starting a business relationship in another country

Answer 2

• Determine extent and importance of cultural differences
• Adapt products and processes to fit the foreign environment
• Cultural traits can be studied and learned
• Some traits can only be understood through firsthand experience

Question 3

What are the 4 factors that determine the need for cultural awareness in international business relationships?

Answer 3

• Extent of foreign operations
• Control of foreign operations
• Number of foreign operations
• Degree of cultural differences

Question 4

How can cultural awareness be beneficial in international business?

Answer 4

• Supports success in a foreign country
• Enables adaptation of products and processes
• Facilitates understanding of cultural traits
• Critical for building successful business relationships

Question 5

What are the challenges in developing cultural awareness?

Answer 5

• Some traits can only be understood through firsthand experience
• Cultural differences require study and learning
• Not an easy task, but crucial for success in a foreign country