U3 Ethics and Social Responsibility

Question 1

Code of Ethics

Answer 1

Values representing principles for actions of individuals and organizations

Question 2

Rule of law

Answer 2

Written laws, refined in history, establish the rules that citizens are expected to follow

Question 3

Ethical Dilemma

Answer 3

2+ courses of action conflict, choice between two fundamental rights

Question 4

Ethical Imperialism

Answer 4

belief that certain forms of behaviour are categorically right or wrong

Question 5

Cultural Relativism

Answer 5

belief that behaviour should be governed by what will bring greatest good

Question 6

Corporate Social Responsibility

Answer 6

Broadly covers corporate standards and practices regarding human rights, the environment, human resources, and community relations

Question 7

Stakeholders

Answer 7

people affected by performance of company

Question 8

Social Marketing

Answer 8

• Proactive initiatives that companies take to support a cause
• aka Cause Marketing

Question 9

Latte Activist

Answer 9

• Prefer to buy products that benefit the greater good of society
• Don’t research deeply into cause
• Don’t buy exclusive brands
• Jump from trendy cause to trendy cause

Question 10

Traditional Social Activist

Answer 10

• Strong believe in a cause
• Helping the cause is far more important than consumerism
• Well researched
• Support the same cause from year to year

Question 11

Product (red)

Answer 11

• Relief of Debt for developing nations: Bono of U2
• Benefits the “Global Fund”
• Broad spectrum of corporate support – American Express, Converse
• Corporations are not shy about pursuing profit while supporting a cause
• Taps into our insatiable desire to buy stuff…always

Question 12

Traditional Route for CSR

Answer 12

• “Portion of proceeds go to…”
• Hidden fact that profit is a motivation for social responsibility